If a picture is worth a thousand words, then a well-built and run DAM system for a company with a lot of assets… well, the numbers can get uncomfortable. (Just look at what $20 trillion dollars actually looks like.)
And courtesy of TechCrunch, here are a couple of very interesting pictures, illustrating a fascinating article named “Videos Lead Brand Creative Growth With 3x Increase Since 2017”, by James Winter, concerning asset growth trends, the shelf-life of assets, and the shift toward video.
On the shelf life of a digital asset:
In 2016-2017, the average asset shelf life was 395 days. From 2017-2018, it was 280 days