Taxonomy Licensing by Heather Hedden

Heather Hedden, of Accidental Taxonomist book and blog fame, published a new article on licensing taxonomies.  She discusses a surprising variety of unexpected issues you can face without a thoughtful, customized taxonomy and she provides resources where you can find open-source, or license, taxonomies and controlled vocabularies, including the Taxonomy Warehouse, and the University of Basel Library, the Basel Register of Thesauri, Ontologies & Classifications (BARTOC). .

There is also a multiple-choice survey, which results she will post.

Dom Nicastro of CMSWire on Unfortunate Buzzwords

Dom Nicastro over at CMSWire has written a great post on The 15 Worst Marketing Buzzwords of 2018 which we heartily recommend. I’m pretty sure there’s a whole soliloquy by George Carlin that could be made from these and a dozen more, but it’s actually a cogent look at the kinds of words to avoid in sales or business conversations, along with the phrases “…let me be honest with you,” and “…with all due respect,”.

https://www.cmswire.com/digital-marketing/15-worst-marketing-buzzwords-of-2018

 

DAM News, November 20, 2018: Aprimo BI Tools, Widen Blogs Well

Aprimo sent out a press release announcing some new Budget Allocation tools, and some business intelligence tools they are calling “Aprimo Insights”. They have an interesting sparkly catchphrase in there that amused me:

“A Low-Code Integration Platform – Aprimo’s new Low-Code Integration Platform enables access to 200+ integration points, so enterprises can expedite and customize their organization’s required integrations.”

Hard not to be curious about their definition of “Low-Code.”

And, Widen’s Blog continues to present thoughtful articles, with increasingly rich content, on the practicalities of DAM implementation, usage, and management, with a useful article titled “The Essential Guide for DAM Admins” by Nate Holmes:

https://www.widen.com/blog/a-dam-admins-guide-to-making-it-all-work.

THE Digital Asset

In my previous post “It’s Basic, Man” – I pointed out that often exciting and shiny new features try to steal the show. Actually, it’s usually the case that the department of smoke and mirrors, aka Sales and Marketing, that needs and easy conversation starter.

I’ve seen very few people in DAM sales and marketing that actually know the basic requirements and capabilities up to the point that they can actually use those to differentiate their product from any shiny new contestant.

What should be basic in an Enterprise DAM then?

Basic – let’s first agree on what a Digital Asset Management actually manages.
Some systems start with a file being the nucleus of an asset. File type determines the asset type, metadata gets extracted – searchable, sprinkle some access control over it – done!

I would consider these systems file management systems – as they are file centric and will fail one way or the other when workflows and integrations start to become file-less.
Even the job of managing slides, videos or non-digitizable items can’t be handled adequately.

I understand the file centric approach is historically grown. Start with a simple job: manage digital media files – more files, more functions. In the context of a sustainable, flexible and integrated enterprise DAM, I consider a digital asset a combination of six aspects in a defined state at a point in time:

  • Metadata
  • Paradata
  • Access Control Properties
  • Relations
  • Bytes (one or many files)
  • Domain Specific Representations of associated Bytes (e.g. derivatives)

Not every asset will have all six facets. Not every asset will have history of different versions.

None of these six facets is THE digital asset – only the combination of at least two brings the asset into life, while it gets enriched by adding more and more facets or changing any of the facets thus creating different newer versions.

To be continued…

Kai Strieder