Henry Stewart DAM Conference May 2-3! And, DAM = Martech

If you haven’t heard about it, update your research: The Henry Stewart DAM conference is May 2-3 IN NYC with LOTS of key vendors and seminars!

Another interesting article by Jarrod Gingras from CMSWire posits “Why Digital Asset Management Is Now Officially Martech” and has this nifty graphic:

It has some really interesting thoughts on how a DAM does not stand alone, and covers the following areas:

1. Moving from Information Management to Marketing Enablement

2. Tighter Integration Between Creative–IT–Marketing

3. Increasing Adoption of Agile Methodologies

4. Emerging Consensus on Metrics

5. Rise of Omnichannel

Pro Tip #1 — Don’t use your DAM as a run-time customer experience platform.

Pro Tip #2 — Don’t use your DAM as a data warehouse.


Knowledge Modeling by Heather Hedden

Our favorite Taxonomist, Heather Hedden, has a new article and graphic on her blog, on Knowledge Modeling. Round out your knowledge of Taxonomy by giving it a read! She says:

A knowledge model is not just a fancy buzzword for a controlled vocabulary. It’s more complex than that. A knowledge model is more similar to a knowledge organization system, which I defined in an earlier blog post. As a system or a model, it comprises not only the concepts, their labels and attributes, and their relationships, but also rules or policies for their use. Furthermore, a knowledge model is either a complex type of knowledge organization system, such as a thesaurus or an ontology, or a set of multiple controlled vocabularies to be used in combination for the same content set  that form a set of taxonomies, such as facets, but it is not a simple single controlled vocabulary. The designation of “model” is also what is used for RDF, SKOS, and OWL-based systems. These are often called semantic models.