The reliable, consistent and articulate Ralph Windsor has written “Why Enterprise Content Buying Will Become an Essential Component of Marketing Content Digital Asset Supply Chains.”
He starts, as you should, on flow: integration, interconnection, workflow, process: “Process, process, process,” is the new “Location, location, location.”
For many organisations, their current content digital asset supply chain is built using an ad-hoc collection of connectors, custom API scripts and ‘belt and braces’ approaches like CSV imports. These all create major bottlenecks and increased complexity which slow down both the implementation process and the distribution of digital assets.
A point he makes is that these old-fashioned methods are no longer sufficient to support todays complex, high-speed business needs.
Then, he goes into delightful detail on a critical emerging component: Enterprise Content Buying.
Enterprise Content Buying (ECB) completes one of the key missing links in enterprise content digital asset supply chains. How is this achieved? To answer this question, it is necessary to understand that the ECB concept works on two different levels.
In fact, they are holding a Webinar on the topic, Jan. 28.
Read on for more.
North Dakota has centralized their image libraries across agencies, and implemented a CMS, in a model that makes a great case study when justifying, or continuing to explain your DAM to management.
The new system, www.medialibrary.nd.gov, consolidates disparate files that were largely siloed and only available to staff in individual agencies. Now those assets can be easily shared across Team ND and with the public – helping promote our state, culture and economy and elevate the Be Legendary brand with a strong, consistent state image. The public will now have access to thousands of North Dakota images, royalty-free, to use however they wish. This tool can also be leveraged by nonprofits.
“The cross-agency team members who worked together to initiate, develop and deploy this cloud-based tool are leading the state’s approach to a more unified and holistic digital presence,” said North Dakota Chief Reinvention Officer Kevin Parker. “Our team has a wealth of ideas for improving service delivery, and this specific example alone will save a projected $250,000 over the next five years.”