CMSWire – the DAM we Know, vs Need and Want

Here’s a useful article from CMSWire:

It’s a critical component of the marketing technology ecosystem.DAM must be seen as a practice that both embodies and facilitates responsiveness, agility and dynamism. It will be characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. More than ever, businesses will integrate and connect DAM with other tools. As an energetic force, DAM accelerate the conversation between business and consumer. Businesses creating and disseminating brand and marketing messages and products will engage with the consumer community who will respond with shopping behavior, internet searches, assets and data such as reviews, comments, images, check-ins and other online actions. Content drives the connection between people, process and technology.

It sets a context as others have about the developing importance of DAM in the Marketing technology suite.

Henry Stewart DAM Conference May 2-3! And, DAM = Martech

If you haven’t heard about it, update your research: The Henry Stewart DAM conference is May 2-3 IN NYC with LOTS of key vendors and seminars!

Another interesting article by Jarrod Gingras from CMSWire posits “Why Digital Asset Management Is Now Officially Martech” and has this nifty graphic:

It has some really interesting thoughts on how a DAM does not stand alone, and covers the following areas:

1. Moving from Information Management to Marketing Enablement

2. Tighter Integration Between Creative–IT–Marketing

3. Increasing Adoption of Agile Methodologies

4. Emerging Consensus on Metrics

5. Rise of Omnichannel

Pro Tip #1 — Don’t use your DAM as a run-time customer experience platform.

Pro Tip #2 — Don’t use your DAM as a data warehouse.