Articles on Widen sunsetting Orbit – why no migration path from ‘DAMLite’?

Digital Asset News has a good article on Widen Collectives Sunsetting their free DAM solution, SmartImage, which serves the “free” DAM Market – free not considering adoption, development, training, implementation, training, and other corporate adoption costs.

Personally, I feel a vendor might be better off developing a free or open source DAM “lite” system that offers an easy migration path, and a usefully similar UI, with basic functionality. I thought that was kind of the purpose of such an acquisition. DAM News wisely cites Bynder’s closure of Orbit, equally ill-considered, IMHO.

Bynder cites  “focus,” which they say is a good thing, but things take time to come into focus, and a good free solution that is similar or offers a relatively smooth migration path to your product allows the kid of test bed that can be idea for small-to-medium-sized companies considering and cutting their teeth on DAM, arguably their largest market. Yes, it would cost money and time, but it could also provide a feature test-bed, be monitored for user-interface improvements using things like Clicktale’s UI monitoring tools that track mouse movements and interface confusion without freaking out the paying customer base. Short-sighted, short-term profit focused, I’d think as an IT buyer of expensive systems.

Widen Close SmartImage: More Proof That The Current DAM Software Market Does Not Scale

Sunday DAM Update, Sept. 30, 2018: C-CAM on metadata, DAM San Diego Discount

This seems like an interesting learning Webinar:

C-CAM Webinar Series
MOST COMMON MISTAKES WHEN DESIGNING METADATA SCHEMAS
Wednesday, October 10, 2018
1:00 pm to 2:00 pm EST

Also of note: Sign up now for a $100 discount to…

Henry Stewart Team’s DAM San Diego 2018 – Agenda Announced
Nov 15-16, 2018
Don’t miss the Early Bird Discount at this link.
Bookings made by Friday October 5 save $100.

 

DAM Profile: Heather Hedden

Heather Hedden, @hhedden, is a professional taxonomist… in short, she helps humans organize, classify and tag large groups of things so they can be found. What use is an image system if you can’t find the things in it? This is one of the most basic functions of a Digital Asset Management system.

From one of her profiles:

“I am a taxonomist and author of the book The Accidental Taxonomist (Information Today Inc., 2010, 2016). I have designed and developed taxonomies and metadata strategies for web and internal content management both as an independent consultant and as an employee in different organizations, currently Gale/Cengage Learning. I also teach online workshops in taxonomy creation. I was the founding chair of the mentoring committee of the Taxonomy Division of SLA and was the founder and past manager of the Taxonomies & Controlled Vocabularies SIG of the American Society for Indexing.”

She has written The Accidental Taxonomist. Her book is hard reading, as a highly specialized subject written by someone with a deep understanding of the field, and the kind of nitty-gritty that probably doesn’t appeal to those who say things like “…cut to the chase,” and “…give me a high-level takeaway!” — a group that includes most executives, who like to think they are focusing on the big picture. While that’s a charmingly simple point of view, the gruesome, sausage-making details of how things work determine if it will succeed and last, and Hedden is the kind of person who actually makes things work, and work right in the long run.

She has been working in the field since 1993. Heather has a Company, Hedden Information Management, and a blog, so if you are not still hung up on the fact that there is an American Society for Indexing, both are worth delving into, especially if you are wondering how you are going to be able to classify all your digital assets, and to familiarize yourself some of the work from this remarkable mind, in a field you are going to have to know something about if you are going to build or run an effective Digital Asset Management system.

DAM/EAM News Summary, September 18, 2018

Widen Collective

The Widen Collective’s blog site, https://digitalassetmanagement.com has a decent article on “What to look for in a DAM/EAM Administrator“. Nothing shocking, but well thought-out and a good baseline for a job description for your Execs and HR department.

They also released a downloadable paper called “Understanding RFIs and RFPs” (PDF) which has a good template/baseline of FRP questions (Registration required). It is not actually quite so much about understanding RFIs and RFPs, but one does come to an understanding of them based on the categories and excellent questions under each, including some clever ones you might not have thought of

They are experienced enough to factually point out that “[t]he most helpful DAM system evaluation tools are a good internal assessment, development of user scenarios, and a prioritized list of requirements from a DAM system.” This is the hardest work that goes into giving your DAM/EAM project, vendor and team the best chance of success, and that’s all on you and your teammates… or, probably, available for a price. There’s an argument to be made that a potential vendor has more experience building these with the energetic participation of your company, if that’s part of what you need. But, you will have to pay for their time, and it may not help you as much with an RFP that goes to several vendors.

PicturePark

Like Widen, PicturePark has a community service, a bit different, called the DAM Guru Project, “A DAM Community of 1,000+ Members from Around the World: DAM Guru Program connects DAM experts with people who need their help – for free” Their Twitter account is here.

Their site has calls for volunteers, a job registration database and member profiles, some thoughtful articles specific to our industry, webinars, and a related LinkedIn discussion group.

There is apparently a blizzard of market analysis reports, which you can get weekly via Google Alerts for ‘Digital Asset Management’ and ‘Enterprise Asset Management’, which you likely have already set up.

DMEXCO Conference, Cologne, Germany

DMEXCO – Digital Marketing Expo & Conference

DMEXCO is a conference and Exposition going on today and tomorrow in Cologne, Germany. There are an unusual number of DAM/EAM vendors exhibiting this year, including, but not limited to:

Bynder
Picturepark
Censhare
Celum
and Pixelboxx

There are nearly 1,000 exhibitors, across virtually all the topics around Digital Marketing.

You can get tickets here.

Halls 5.1 – 9
Koelnmesse GmbH
Messeplatz 1 | 50679 Cologne

 

Expensive Reports

A wide variety of expensive reports on the DAM and EAM market are available. There are lots… and while they would be fantastic for an IT Director, CTO, or Program Manager to use in selecting the Right DAM/EAM For Your Company, they are not geared toward this useful purpose, unless you are particularly clever at getting your CFO to spring for four-figure reports. Here are some examples:

Global Digital Asset Management (DAM) Software Market 2018 Application, Size, Revenue, Types, Trends In Future, Scope To 2025

Global Digital Asset Management (DAM) Market 2017 | Market Status and Outlook (2017-2022)

2018-2025 DIGITAL ASSET MANAGEMENT (DAM) SOFTWARE REPORT ON GLOBAL AND UNITED STATES MARKET, STATUS AND FORECAST, BY PLAYERS, TYPES AND APPLICATIONS

To take just one,

GLOBAL DIGITAL ASSET MANAGEMENT SOFTWARE MARKET STUDY REPORT COMPRISES SALES CHANNEL: DIRECT MARKETING, INDIRECT MARKETING PREDICTION 2025 

…from IDA Report, which states in it’s summary:

“The report reflects the strategic opportunities in the Digital Asset Management Software market and plans the features that will be driving the development of the market. Digital Asset Management Software industry report provides a comprehensive analysis of the Digital Asset Management Software market by revenue, by production capacity, by applications, by types, by region, and more.”

and

“Digital Asset Management Software Market Segment by Manufacturers includes: Bynder, Webdam, Adobe, Canto, Widen Collective, IntelligenceBank, Third Light, OpenText, Brandfolder, Oracle DIVAdirector, Asset Bank, FileMaker, Brandworkz, Percolate, Algoba Systems, MomaSoft, Pimcore, SproutLoud, Adgistics, Daminion Software, JGSullivan Interactive, Razuna, Zeticon, Montala, Shutterstock Company, Picturepark, TrustRadius, Strata Company, and many more.”

As is typical for these, they favor the analyst or journalist, not the corporate researcher, and they cost in the range of $3,600 USD.

We have several of these on our “Big 11 Vendors” that we’re going to start with, building a table of criteria.

We picked these (somewhat randomly, we admit, not having read the Expensive Reports,) because we’re familiar with them, they are large, and have good data on their websites… Either we’ve implemented the software in the past, or possibly their marketing departments just do a good job. Currently, they are, in alphabetical order:

APrimo/ADAM
Bynder
Canto
Censhare
Celum
Digital Collections
fotoware
MediaBeacon
OpenText
Picturepark
PixelBoxx

How does one go about choosing which of the 130 or so vendors one is going o take the time to demo? Well, we hope to reduce some of that pain for you, with a table of the basic criteria we assembled in the last post; and then expanding that list as time and feedback from you allow. More soon!

–Alex