RFP Advice Roundup from the Web

Here’s a decent list of articles and templates from around the web here in one handy spot!

How to Write an RFP for a Digital Asset Management System: A 10-Step Guide

How to write an RFP for a DAM and Web-to-Print system: A 10- step guide

7 Tips to Improve Your Marketing Technology ‘Request For Proposals’ (RFP)

Gartner’s Top 19 Enterprise Digital Asset Management Solutions

THE DIGITAL ASSET MANAGEMENT RFP CONUNDRUM

Digital Asset Management RFP Questions

A $499 “Report Package” called Develop Your Own In-House DAM Vendor Selection Expertise

Develop Your Own In-House DAM Vendor Selection Expertise

This is an interesting one, not sure what their angle is, yet: Smartsheet’s

Expert Advice on Choosing the Digital Asset Management System That’s Right for Your Company

Vendor templates:

Widen’s Considerations and questions for your DAM request for proposal
and
Understanding RFI’s and RFP’s:

Understanding RFI’s and RFP’s

Bynder’s Download the free Digital Asset Management RFP Template (Download w/ Registration)

MediaBeacon’s Digital Asset Management RFP Template

NorthPlain’s RFP Template for Digital Asset Management

RFP Template for Digital Asset Management

Dom Nicastro of CMSWire on Unfortunate Buzzwords

Dom Nicastro over at CMSWire has written a great post on The 15 Worst Marketing Buzzwords of 2018 which we heartily recommend. I’m pretty sure there’s a whole soliloquy by George Carlin that could be made from these and a dozen more, but it’s actually a cogent look at the kinds of words to avoid in sales or business conversations, along with the phrases “…let me be honest with you,” and “…with all due respect,”.

https://www.cmswire.com/digital-marketing/15-worst-marketing-buzzwords-of-2018

 

On Choosing Your DAM Consultant

I’ve worked in the DAM space since around 1996 – long before the term DAM or even MAM was coined. I loved and still love to help clients to make a sense of the technical, organisational and legal challenges of handling media assets, creating value and ensuring that content, stories, emotions can be shared, communicated, and set in place.

DAM has come a long way – databases for media content have started as pure systems for media companies.

News, agencies, editors, the occasional photographer. At that time, even FileMaker Pro solutions were prevalent – as were simple catalogs with a pure, text-based slide catalogue: some keywords, a slide number, which drawer or cabinet the slides resides in.

What part of DAM – Digital Asset Management has come a long way?

Digital Media has come a long way. Remember drum scanners? Slide scanners? Waiting up to 90 seconds for a slide to scan in a Nikon desktop slide scanner with automatic feed? Remember the batch of 50 files named up to “Unnamed File (#49)”? Remember the first digital SLR being a really big deal? The IBM microdrive – a thick CF card with a spinning hard drive inside it (I still have the 1 Gig version sitting on my desk).

Digital media has evolved in a infuriating speed, twenty-two years where resolutions have exponentially grown on a regular basis: Doubling the resolution of a screen, CMOS or CCD sensor isn’t even big news now.

How has the management part evolved?

The output of assets (files) per time created has exploded, mostly because the availability of devices that now can take a photo or video is now ubiquitous. <i>The Best Camera Is The One That’s With You</i> – the title of a book from Chase Jarvis, containing photos taken only with his iPhone – perfectly illustrates how prevalent cameras are today, and that’s one reason why the amount of “available media” has skyrocketed.

Available media – photos, videos, audio recordings that can be shared, referenced, used, curated – that is why the Management in DAM is really challenged. Making media available was a significant effort 10 years ago. You chose which photos to upload into a dedicated database, creating a scan, retouching it, compressing the file, uploading it – that was a major project. Think before you shoot, be selective in what you scan, check what you upload.

Today, every image is synched to the cloud, apps help curate stories – a timeline of media assets made available in seconds. Mature DAM vendors have evolved their solution or suites along. Along sometimes clients they accompanied for ten or in some cases 20 years, they have stayed purpose driven. The purpose of DAM for any organisation is to create the most value of digital asset as possible and then stay out of the way.

While individual users might argue that an approval process isn’t exactly “staying out of the way” – for the organisation it is a necessity to ensure that value is sustainable.

Same goes for tediously crafted mandatory metadata, where on might argue that’s way over the top for just the web page illustration. Again, the purpose is to create most value over the lifetime of the asset and not single-use. These DAM solutions have matured to a point where sharing, enabling, integrating, fitting, transcoding, have evolved up to the point where a DAM itself provides CDN capabilities.

So is it all ponies and rainbows now?

Unfortunately, in a lot of conversations with enterprise clients, I have learned that there is a huge maturity gap. And it’s neither the vault of vendors and their product’s capabilities of their products, nor a lack of interest or budget of clients to get beyond the obvious. I offer that it’s a lack of maturity in DAM consultants.

Consultants divide mainly in two categories: The experienced old dog who use wash-rinse-repeat approaches that have been successful in their first gigs. Old dog, same trick.

The other is the fresh, domain-driven consultant that is, too often, coming to DAM from an adjacent angle, be it SEO, product and e-commerce, social media, apps – and are more or less ignorant to the whole rest of the DAM potential or the value cycle of a digital asset.

Both types are either implementation driven, repeating a specific integration, or help their clients with a vendor selection process. When you chose a consultant, or a consultant choses you, decide wether you are perfectly clear on what your immediate goals are and what your asset roadmap is – before you decide who should help you along the way.

Kai Strieder

Why DAM Implementation and Run is Not a Project

John Horodyski, an Executive with Optimity Advisors, has written a thoughtful article for CMSWire on why DAM implementation and run is an ongoing process, not a project. He states cogently:

One of the most common questions I receive is how to manage a digital asset management system. This details everything from how to create the business case, to securing executive buy-in and financial support, to building the right team, deployment, roadmap and more. There is much to do, and it takes time. Many foundational layers will clamor for your attention as you prepare the roadmap of work.

More importantly, most of these structures need to be reviewed and discussed well before any technology has been purchased, let alone considered.

Technology should never lead the decision-making process for DAM demands — the business sets the foundation for the strategy first. Technology is incredibly important, and the vendor review and selection process are a critical step in all this, but that step must follow the business requirements and digital strategy. You need to know what you want to do: the purpose.

Once you know what you want to do, then everything else is spent working towards that goal because you know what you want to achieve. Never lose sight of that goal.

Well worth reading, at: https://www.cmswire.com/digital-asset-management/how-do-you-manage-your-dam/

“Navigating the DAM Divide” by Real Story Group

Way back on Oct. 29, Real Story Group, a vendor evaluations company, published an interesting article and graphic on the various DAM landscape forms, dividing vendors up into four categories;

Complex, Legacy Complex, Mid-Range and Simpler.

Real Story Group Vendor Logo Landscape

It is a useful framework for input on which DAM vendors might be most suitable for consideration in your initial DAM discovery process for your enterprise.  More at:

https://www.realstorygroup.com/Blog/3287-Navigating-the-DAM-Divide