Using AI for Metadata Creation, Setting up meaningful KPIs

CMSWire has a pair of notable articles on two topics of interest:

Using AI for Metadata Creation

Which is the briefest of introductions to a deep and complex topic that you need to be familiar as a DAM Lead. It has some links to some related articles: more on this in upcoming posts.

And an addition to the “What have you done for me lately?” topic, where you always need to be showing the value, and justifying the cost, of your DAM to your company: How to Set Up Metrics that Matter for Your Digital Workplace.

This second one is kind of generalized, so I suggest digging in thoughtfully and making sure you have lots of good talking points covered by your KPIs, while not succumbing to “Sr. Exec Disease” and making employees do eye-rolling work to get excessive statistics.

CMSWire – the DAM we Know, vs Need and Want

Here’s a useful article from CMSWire:

It’s a critical component of the marketing technology ecosystem.DAM must be seen as a practice that both embodies and facilitates responsiveness, agility and dynamism. It will be characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. More than ever, businesses will integrate and connect DAM with other tools. As an energetic force, DAM accelerate the conversation between business and consumer. Businesses creating and disseminating brand and marketing messages and products will engage with the consumer community who will respond with shopping behavior, internet searches, assets and data such as reviews, comments, images, check-ins and other online actions. Content drives the connection between people, process and technology.

It sets a context as others have about the developing importance of DAM in the Marketing technology suite.