If A Picture is Worth a Thousand Words…

If a picture is worth a thousand words, then a well-built and run DAM system for a company with a lot of assets… well, the numbers can get uncomfortable. (Just look at what $20 trillion dollars actually looks like.)

And courtesy of TechCrunch, here are a couple of very interesting pictures, illustrating a fascinating article named “Videos Lead Brand Creative Growth With 3x Increase Since 2017”, by James Winter, concerning asset growth trends, the shelf-life of assets, and the shift toward video.

On the shelf life of a digital asset:

In 2016-2017, the average asset shelf life was 395 days. From 2017-2018, it was 280 days

And here’s a doozy that should convince you to spend 10 minutes reading and considering a subscription:

Taxonomy and Metadata Metaphors…

Anjali Yakkundi, a product marketing director at Aprimo, has written a brief piece at CMSWire with an interesting take on our favorite topic, titled: Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant

“I like to think of taxonomy and metadata like a restaurant menu, where the taxonomy acts as the menu of categories and the metadata is the dish descriptions. Let’s find out why.”

Useful metaphors for describing to stakeholders what these critical components involve when beginning your DAM journey.