CMSWire – the DAM we Know, vs Need and Want

Here’s a useful article from CMSWire:

It’s a critical component of the marketing technology ecosystem.DAM must be seen as a practice that both embodies and facilitates responsiveness, agility and dynamism. It will be characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. More than ever, businesses will integrate and connect DAM with other tools. As an energetic force, DAM accelerate the conversation between business and consumer. Businesses creating and disseminating brand and marketing messages and products will engage with the consumer community who will respond with shopping behavior, internet searches, assets and data such as reviews, comments, images, check-ins and other online actions. Content drives the connection between people, process and technology.

It sets a context as others have about the developing importance of DAM in the Marketing technology suite.

NAB Las Vegas DAM Tour April 8-9

All cutesy-ness aside, NAB 2019 April 8-9: It is not a bad idea to take the Digital Asset Management (DAM) Tours.

NAB 2019: Take the Digital Asset Management (DAM) Tours

The 2019 “Take the DAM Tour!” events run Monday and Tuesday, April 8 – 9 from 2:15 p.m. to 4:55 p.m., with eight stops per day, led by Mary Yurkovic, director of Smart Content for MESA, who will lead tours of 16 media management providers on the NAB show floor. The providers run the gamut from storage, to CAD Desktop VDI, with some workflow, all seem pretty interesting.

Monday, April 8: tour stops are: Sohonet (SL14205), Digital Bedrock (SL10130), Caringo (SL13310), Qumulo (SL12111), Signiant (SL10216), Prime Focus Technologies (SL9605), SHIFT (SL8705) and Sony (C11001).

Tuesday, April 9: tour stops are: Google Cloud (SU218), GrayMeta (SU2202), Verizon Digital Media Services (SU3605), Veritone (SU4324), Think Analytics (SU7525), 5th Kind (SL5005), Teradici (SL6716) and Vistex (N6214).

It is invitation only, so you gotta sign up in advance for a guaranteed spot. Qualified content holders can click here  to sign up for tours!