NAB Las Vegas DAM Tour April 8-9

All cutesy-ness aside, NAB 2019 April 8-9: It is not a bad idea to take the Digital Asset Management (DAM) Tours.

NAB 2019: Take the Digital Asset Management (DAM) Tours

The 2019 “Take the DAM Tour!” events run Monday and Tuesday, April 8 – 9 from 2:15 p.m. to 4:55 p.m., with eight stops per day, led by Mary Yurkovic, director of Smart Content for MESA, who will lead tours of 16 media management providers on the NAB show floor. The providers run the gamut from storage, to CAD Desktop VDI, with some workflow, all seem pretty interesting.

Monday, April 8: tour stops are: Sohonet (SL14205), Digital Bedrock (SL10130), Caringo (SL13310), Qumulo (SL12111), Signiant (SL10216), Prime Focus Technologies (SL9605), SHIFT (SL8705) and Sony (C11001).

Tuesday, April 9: tour stops are: Google Cloud (SU218), GrayMeta (SU2202), Verizon Digital Media Services (SU3605), Veritone (SU4324), Think Analytics (SU7525), 5th Kind (SL5005), Teradici (SL6716) and Vistex (N6214).

It is invitation only, so you gotta sign up in advance for a guaranteed spot. Qualified content holders can click here  to sign up for tours!

Widen Blog: WestJet Corrals 4m Digital Assets

In the vein of Getting Off On The Right Foot, Widen’s blog  has a good article from Serai Schueller (links to other good articles by her there) with titled “Lessons From a Heroic Implementation – Scott Sharp” about Canadian Airline WestJet  … also available as a longer Podcast. They go over six basic steps that are critical, with some considerations for each. Good food for thought.

  1. Establish success metrics
  2. Put the right people in place
  3. Focus on the most effective assets first
  4. Build a strong system structure
  5. Understand how DAM fits into your technology stack
  6. Plan your launch

They note that it took “a nearly five-year process of selling [Scott Sharp’s] executive team on the value of DAM software,” and, finding 4 million assets on their network: interesting metrics.