If A Picture is Worth a Thousand Words…

If a picture is worth a thousand words, then a well-built and run DAM system for a company with a lot of assets… well, the numbers can get uncomfortable. (Just look at what $20 trillion dollars actually looks like.)

And courtesy of TechCrunch, here are a couple of very interesting pictures, illustrating a fascinating article named “Videos Lead Brand Creative Growth With 3x Increase Since 2017”, by James Winter, concerning asset growth trends, the shelf-life of assets, and the shift toward video.

On the shelf life of a digital asset:

In 2016-2017, the average asset shelf life was 395 days. From 2017-2018, it was 280 days

And here’s a doozy that should convince you to spend 10 minutes reading and considering a subscription:

Some new articles on DAM Metadata and the value of digital assets.

I can personally attest to the difficulty of setting up Google AdWords so that cryptocurrency portfolio management is a negative keyword. NetX has a brief article on this:

“Digital asset management is also a term being adopted to discuss the management of cryptocurrency. Recent searches for DAM content turn up many articles about managing cryptocurrency portfolios. A question occurred to our team one day, could our industry be headed for a change in the naming convention that defines our field?”

It is thin on substance, but struck a chord with me.

On a related note, Ken Christie has written an article on LinkedIn emphasizing the point that a company literally IS its Digital Assets.

“How it presents and stays relevant and engaging to its audiences is a reflection of how well it articulates its structure and hierarchy of assets to reflect its organizational requirements, its product/service, Industries/markets, and marketing/sales structure and processes. It must be right or nothing else works.”