I can personally attest to the difficulty of setting up Google AdWords so that cryptocurrency portfolio management is a negative keyword. NetX has a brief article on this:
“Digital asset management is also a term being adopted to discuss the management of cryptocurrency. Recent searches for DAM content turn up many articles about managing cryptocurrency portfolios. A question occurred to our team one day, could our industry be headed for a change in the naming convention that defines our field?”
It is thin on substance, but struck a chord with me.
On a related note, Ken Christie has written an article on LinkedIn emphasizing the point that a company literally IS its Digital Assets.
“How it presents and stays relevant and engaging to its audiences is a reflection of how well it articulates its structure and hierarchy of assets to reflect its organizational requirements, its product/service, Industries/markets, and marketing/sales structure and processes. It must be right or nothing else works.”
All cutesy-ness aside, NAB 2019 April 8-9: It is not a bad idea to take the Digital Asset Management (DAM) Tours.
NAB 2019: Take the Digital Asset Management (DAM) Tours
The 2019 “Take the DAM Tour!” events run Monday and Tuesday, April 8 – 9 from 2:15 p.m. to 4:55 p.m., with eight stops per day, led by Mary Yurkovic, director of Smart Content for MESA, who will lead tours of 16 media management providers on the NAB show floor. The providers run the gamut from storage, to CAD Desktop VDI, with some workflow, all seem pretty interesting.
Monday, April 8: tour stops are: Sohonet (SL14205), Digital Bedrock (SL10130), Caringo (SL13310), Qumulo (SL12111), Signiant (SL10216), Prime Focus Technologies (SL9605), SHIFT (SL8705) and Sony (C11001).
Tuesday, April 9: tour stops are: Google Cloud (SU218), GrayMeta (SU2202), Verizon Digital Media Services (SU3605), Veritone (SU4324), Think Analytics (SU7525), 5th Kind (SL5005), Teradici (SL6716) and Vistex (N6214).
It is invitation only, so you gotta sign up in advance for a guaranteed spot. Qualified content holders can click here to sign up for tours!