The reliable, consistent and articulate Ralph Windsor has written “Why Enterprise Content Buying Will Become an Essential Component of Marketing Content Digital Asset Supply Chains.”
He starts, as you should, on flow: integration, interconnection, workflow, process: “Process, process, process,” is the new “Location, location, location.”
For many organisations, their current content digital asset supply chain is built using an ad-hoc collection of connectors, custom API scripts and ‘belt and braces’ approaches like CSV imports. These all create major bottlenecks and increased complexity which slow down both the implementation process and the distribution of digital assets.
A point he makes is that these old-fashioned methods are no longer sufficient to support todays complex, high-speed business needs.
Then, he goes into delightful detail on a critical emerging component: Enterprise Content Buying.
Enterprise Content Buying (ECB) completes one of the key missing links in enterprise content digital asset supply chains. How is this achieved? To answer this question, it is necessary to understand that the ECB concept works on two different levels.
In fact, they are holding a Webinar on the topic, Jan. 28.
Read on for more.
Standard checkbox RFPs can cause problems down the line. To this end, Digitalassetmanagementnews.org has collected three approaches to RFPs that can help avoid some of the pitfalls, in “10 Steps To Writing An RFP For DAM.”
The first is from Jens Lundgaard, Founder of DAM vendor Brandworkz, “How to write an RFP for a DAM and Web-to-Print system: A 10- step guide.”
The second, “The Digital Asset Management RFP Conundrum” by Robin Parisse considers on some of the same issues.She writes:
The consensus is that the RFP process has merit, but is seriously broken. […] It is not only a necessary company policy and purchasing requirement, but also a means to educate internal stakeholders about digital asset management, media asset management, and how they can coexist within an ecosystem in a variety of ways. Therefore, we can’t just toss out the RFP. But, we can shop and buy differently.
The third is from Digitalassetmanagementnews.org contributor, Ralph Windsor, “Purchasing Tips For Corporate DAM System Buyers“, a smorgasbord of caveats, potential gotchas and snags, things to watch out for when you are considering your RFP and purchase.