DAM Update, October 19, 2018 – DAM Horror Stories, Managed Services Webinars

Henry Stewart Events is hosting a Webinar on October 31, titled, amusingly enough, Is Your DAM a Horror Show? 6 Scary Signs To Watch Out For

Registration: https://attendee.gotowebinar.com/register/2416511447133860355

It’s spooky. It’s scary. It’s … the haunted house DAM: full of dead assets buried in unfindable nooks and crannies, terrifying time wasters, and pits of quicksand where good intentions get swallowed by broken processes and vendor lock-in.

What lurks in the heart of your digital asset management system? In this Halloween webinar, join Uri Kogan of Nuxeo to learn the signs that your DAM may not make it to the end credits — and what you can do about it. We’ll use examples from real case studies at top media, entertainment, and CPG enterprise companies, where teams found themselves living real-life DAM nightmares.

You’ll learn:

• How lumbering “FrankenDAMs” arise — and why they’re slowing your teams down
• Tips for escaping the DAM “value trap” that locks you into legacy systems
• Why some DAMs turn from Dr. Jekyll to Mr. Hyde when your processes change
• …And why the scariest part of your DAM may be what you’re not seeing.

Join this Henry Stewart webinar this Halloween to shine a light on the dark corners of DAM.

And on October 24, a webinar on Managed Services. I’ve run Managed Services for a wide variety of customers in a variety of industries for more than a decade, including magazine and web publishing, car manufacturing, finance, and some diversified global giants, and I’m not sure a managed service provider is always acting in a client’s best interest unless the contract and SLAs are highly detailed, created by very experienced people.

Registration: https://attendee.gotowebinar.com/register/5936432997007948545

Is Audio the next big Digital Asset to track?

CMSWire has an interesting article on DAM and audio; I recently benefitted from a look at Canto’s DAM and was impressed by the ease of tracking and tagging audio. I’m not sure it is the next thing to track: people who do sound work for movies like Star Wars, the Jurassic series, and the Marvel movies have been indexing, tagging and tracking their many thousands of audio files for years, if the iTunes Extras are any indication. Also, the lead line comes across as a bit creepy by implication… do we really want home-device speakers putting audio content from our homes into a DAM?

As we edge towards 2019, its clear to see the growing role of audio content in our daily lives. From morning news readouts to late-afternoon podcast sessions, Google claims that 72 percent of those who own a voice-activated speaker use the device as part of their daily routine.

On a more cheerful note, they also have a good general article on how to think about your RFP:

How to Write an RFP for a Digital Asset Management System: A 10-Step Guide

It has some great points to consider, like, “[…]don’t let the [required functionality] list get too long. You are more likely to succeed with a system that handles your five most important processes super well, instead of a system that does 100 things through workarounds”, advice on how to work with your vendor to get the most out of your RFP response, and security.  I’d add audit-ability, in these days of SARBOX reporting.

Expensive Reports

A wide variety of expensive reports on the DAM and EAM market are available. There are lots… and while they would be fantastic for an IT Director, CTO, or Program Manager to use in selecting the Right DAM/EAM For Your Company, they are not geared toward this useful purpose, unless you are particularly clever at getting your CFO to spring for four-figure reports.

A wide variety of expensive reports on the DAM and EAM market are available. There are lots… and while they would be fantastic for an IT Director, CTO, or Program Manager to use in selecting the Right DAM/EAM For Your Company, they are not geared toward this useful purpose, unless you are particularly clever at getting your CFO to spring for four-figure reports. Here are some examples:

Global Digital Asset Management (DAM) Software Market 2018 Application, Size, Revenue, Types, Trends In Future, Scope To 2025

Global Digital Asset Management (DAM) Market 2017 | Market Status and Outlook (2017-2022)

2018-2025 DIGITAL ASSET MANAGEMENT (DAM) SOFTWARE REPORT ON GLOBAL AND UNITED STATES MARKET, STATUS AND FORECAST, BY PLAYERS, TYPES AND APPLICATIONS

To take just one,

GLOBAL DIGITAL ASSET MANAGEMENT SOFTWARE MARKET STUDY REPORT COMPRISES SALES CHANNEL: DIRECT MARKETING, INDIRECT MARKETING PREDICTION 2025 

…from IDA Report, which states in it’s summary:

“The report reflects the strategic opportunities in the Digital Asset Management Software market and plans the features that will be driving the development of the market. Digital Asset Management Software industry report provides a comprehensive analysis of the Digital Asset Management Software market by revenue, by production capacity, by applications, by types, by region, and more.”

and

“Digital Asset Management Software Market Segment by Manufacturers includes: Bynder, Webdam, Adobe, Canto, Widen Collective, IntelligenceBank, Third Light, OpenText, Brandfolder, Oracle DIVAdirector, Asset Bank, FileMaker, Brandworkz, Percolate, Algoba Systems, MomaSoft, Pimcore, SproutLoud, Adgistics, Daminion Software, JGSullivan Interactive, Razuna, Zeticon, Montala, Shutterstock Company, Picturepark, TrustRadius, Strata Company, and many more.”

As is typical for these, they favor the analyst or journalist, not the corporate researcher, and they cost in the range of $3,600 USD.

We have several of these on our “Big 11 Vendors” that we’re going to start with, building a table of criteria.

We picked these (somewhat randomly, we admit, not having read the Expensive Reports,) because we’re familiar with them, they are large, and have good data on their websites… Either we’ve implemented the software in the past, or possibly their marketing departments just do a good job. Currently, they are, in alphabetical order:

APrimo/ADAM
Bynder
Canto
Censhare
Celum
Digital Collections
fotoware
MediaBeacon
OpenText
Picturepark
PixelBoxx

How does one go about choosing which of the 130 or so vendors one is going o take the time to demo? Well, we hope to reduce some of that pain for you, with a table of the basic criteria we assembled in the last post; and then expanding that list as time and feedback from you allow. More soon!

–Alex