DAM PRACTITIONERS’ SUMMIT, January 30-31, 2020, NYC

The third annual DAM Practitioners’ Summit from Insight Exchange Network. is coming up January 30th and 31st.  It is one of the best DAM conferences going, including great speakers and topics. Over the two days, the conference covers things like:

  • A selective approach to vendors
  • DAM case studies
  • Describing your DAM’s true value
  • DAM career development and networking
  • High quality, expert advice from heavy hitters like Condé Nast, the National Hockey League, Carnegie Hall, World Wildlife Fund, Universal Parks & Resorts, and Dell.

You can read more interesting topical agenda information here: https://www.insightxnetwork.com/creative-operations-conferences/coex-dam-practitioners-summit-jan-2020/agenda/

5 Confessions of a DAM Vendor – Fantastic Article

With all apologies to Crocodile Dundee, now this is an article!

No three-light-paragraphs of fluff, but a rich, full-featured essay on how your salesperson is probably shining you on.

Written by Kevin Groome, Founder of CampaignDrive by Pica9, this fantastic article reviews 5 critical sales issues salespeople face when trying to get you to buy their product, with rich, in-depth analysis of the problems you will face post-purchase, in in-dept subheadings:

  • Confession #1: DAM is not “user-friendly.”
  • Confession #2: User Adoption is usually not well defined in DAM, and even less often properly measured.
  • Confession #3: Most claims of performance in DAM are based on insufficient data.
  • Confession #4: DAM integrations are not always “plug and play.”
  • Confession #5: Our DAM isn’t the single source of truth.

Very refreshing to see such an honest and detailed work about some uncomfortable truths you’ll face when deciding upon and implementing a DAM. Required reading for your research!