All cutesy-ness aside, NAB 2019 April 8-9: It is not a bad idea to take the Digital Asset Management (DAM) Tours.
NAB 2019: Take the Digital Asset Management (DAM) Tours
The 2019 “Take the DAM Tour!” events run Monday and Tuesday, April 8 – 9 from 2:15 p.m. to 4:55 p.m., with eight stops per day, led by Mary Yurkovic, director of Smart Content for MESA, who will lead tours of 16 media management providers on the NAB show floor. The providers run the gamut from storage, to CAD Desktop VDI, with some workflow, all seem pretty interesting.
Monday, April 8: tour stops are: Sohonet (SL14205), Digital Bedrock (SL10130), Caringo (SL13310), Qumulo (SL12111), Signiant (SL10216), Prime Focus Technologies (SL9605), SHIFT (SL8705) and Sony (C11001).
Tuesday, April 9: tour stops are: Google Cloud (SU218), GrayMeta (SU2202), Verizon Digital Media Services (SU3605), Veritone (SU4324), Think Analytics (SU7525), 5th Kind (SL5005), Teradici (SL6716) and Vistex (N6214).
It is invitation only, so you gotta sign up in advance for a guaranteed spot. Qualified content holders can click here to sign up for tours!
The coming DM Crisis is a worthy, interesting article by Ian Matzen, MLIS. It discusses the value of an internal DAM Pro, their role in understanding a company’s workflow, challenges, and ongoing development; as we have pointed out, a DAM is not a project, with an end – it is an ongoing, living system that needs to adapt to an organization’s innovations… unless your organization doesn’t change, in which case it will probably not be in business in the foreseeable future.
According to news reports, Digital Asset Management is booming: one report assured me that “we’ll be managing $5.36B worth of digital assets by 2020.” It’s certainly a great space to be in for DAM vendors and should be for experienced digital asset managers. So why is it so hard to find any DAM pros? I see DAM positions sit unfilled for months or, worse, searches are abandoned because the right candidate could not be found. Sure, some folks have transitioned to different careers, gone back to school, or decided to retire. But most have gone to work for vendors or become DAM consultants. In the past month alone I know of at least three DAM superstars who’ve left careers at growing companies to work for DAM vendors. Though I can see the attraction of helping guide vendors towards more user-focused features, I think the underlying reason is more worrying.
Companies don’t know what to do with digital asset managers. To what position do you promote a DAM manager… DAM director, chief asset officer? Unless C-suite understands the great value DAM brings to the company, these staff may be the first to be let go during a restructure. They may think “why do we need folks to run our DAM program if we have a vendor’s professional services to do this for us?” To my fellow DAM professionals, this is what we need our DAM conversation to be about.