Henry Stewart DAM Conference May 2-3! And, DAM = Martech

If you haven’t heard about it, update your research: The Henry Stewart DAM conference is May 2-3 IN NYC with LOTS of key vendors and seminars!

Another interesting article by Jarrod Gingras from CMSWire posits “Why Digital Asset Management Is Now Officially Martech” and has this nifty graphic:

It has some really interesting thoughts on how a DAM does not stand alone, and covers the following areas:

1. Moving from Information Management to Marketing Enablement

2. Tighter Integration Between Creative–IT–Marketing

3. Increasing Adoption of Agile Methodologies

4. Emerging Consensus on Metrics

5. Rise of Omnichannel

Pro Tip #1 — Don’t use your DAM as a run-time customer experience platform.

Pro Tip #2 — Don’t use your DAM as a data warehouse.

 

A DAM system that manages pig’s faces and voices helps track swine flu in China

There’s a DAM that tracks Pig’s faces in China.

@suilee and @elsiechenyi write in the NY Times about China’s Tech Firms mapping pig faces (and using voice recognition, looking for coughs,)…

“…as In this Year of the Pig, many Chinese hogs are dying from a deadly swine disease, threatening the country’s supply of pork, a staple of Chinese dinner tables.”

““You can’t take a single picture of a pig,” said Mr. He, who is trying to add to his database of more than 200,000 pig images. He said his technology, which is being used in a pig farm in the southern region of Guangxi, won’t eliminate swine fever but could help farmers detect it sooner.”