DAM Comes to the Weed Industry.

And, yeah, I’m sure they really, really would rather it was referred to as the cannabis industry.

Now, on the lighter side of DAM news, yet, illustrating how the US cannabis revolution collides with the remarkable growth in the worldwide DAM market, there is now a weed-focused DAM company called dammabis. In an article from New York citybizlist, we read that:

“Based in Peapack, N.J., dammabis offers an efficient, affordable means for cannabis companies to arrange for the secure storage, organizing and retrieval of the full range of media assets and safeguarding digital rights through a Digital Asset Management (DAM) software system.”

dammabis is a subsidiary of RPR Graphics, which has been creating and managing digital and analog assets for 60+ years for national retailers, big pharma, and small businesses…”[…b]oth dammabis and RPR share deep experience assisting in-house creative teams as well as marketing and brand management groups.”

Apparently, the exploding growth in cannabis retailing presents these companies with the same challenges that most other DAM clients are facing:

According to Frank DeCarlo, founder and CEO of dammabis, “We’re amazed by innovative content that cannabis companies have created to produce powerful digital marketing campaigns. One factor that slows down content development is the creative team’s inability to rapidly find and access their media assets. But that’s where dammabis and its services only begins, as it can secure and store signage for a dispensary and franchise content, lab testing procedures, farming and harvesting instructional videos, etc., where content is used and where we can help solve the core ‘findability and rights’ problems.

This niche market presents some unique challenges, not the least of which is dealing with clients that deal on a cash basis, because the federal government still considers weed a schedule 1 narcotic and won’t let them open bank accounts. A SaaS offering with a web-based front end, dammabis solves typical DAM-related issues and seems to be a fairly normal if niche provider of DAM services: they have a slick, if slightly trippy, website that covers all the basics: a decent feature set, a bunch of stock photos of definitely not-stoned people working on systems and in meetings, and even a desktop management solution.

So, there’s that.

DAM EU – June 27-28, 2019!

Only 3 weeks away, DAM EU by Henry Stewart Conferences, including a Panel titled, “Metadata Matters – because when it comes to content, it’s everything you have…” on 27 June, 14:00PM moderated by one of our favorites, John Horodyski of Optimity Advisors. It will be at the The Amba Hotel Marble Arch, London.  Go, while you can still travel to the UK!

Metadata is a strategic imperative in the endeavor to manage effectively a company’s knowledge. The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

This session explores how different industries and organisations manage metadata and design their metadata models to fit their business needs. The panel will discuss lessons learned, top tips, successes and new developments in the field.

Also featured:

Seminars on traceability, life cycle, DAM conundrums, AI, Data Analytics, system selection, a Nestlé case study on a migration to a new DAM, a nifty discussion on Change Management principles, and more!