A Better DAM RFP

Standard checkbox RFPs can cause problems down the line. To this end, Digitalassetmanagementnews.org has collected three approaches to RFPs that can help avoid some of the pitfalls, in “10 Steps To Writing An RFP For DAM.

The first is from Jens Lundgaard, Founder of DAM vendor Brandworkz, “How to write an RFP for a DAM and Web-to-Print system: A 10- step guide.

The second, “The Digital Asset Management RFP Conundrum” by Robin Parisse considers on some of the same issues.She writes:

The consensus is that the RFP process has merit, but is seriously broken. […] It is not only a necessary company policy and purchasing requirement, but also a means to educate internal stakeholders about digital asset management, media asset management, and how they can co­exist within an ecosystem in a variety of ways. Therefore, we can’t just toss out the RFP. But, we can shop and buy differently.

The third is from Digitalassetmanagementnews.org contributor, Ralph Windsor, “Purchasing Tips For Corporate DAM System Buyers“, a smorgasbord of caveats, potential gotchas and snags, things to watch out for when you are considering your RFP and purchase.

 

5 Confessions of a DAM Vendor – Fantastic Article

With all apologies to Crocodile Dundee, now this is an article!

No three-light-paragraphs of fluff, but a rich, full-featured essay on how your salesperson is probably shining you on.

Written by Kevin Groome, Founder of CampaignDrive by Pica9, this fantastic article reviews 5 critical sales issues salespeople face when trying to get you to buy their product, with rich, in-depth analysis of the problems you will face post-purchase, in in-dept subheadings:

  • Confession #1: DAM is not “user-friendly.”
  • Confession #2: User Adoption is usually not well defined in DAM, and even less often properly measured.
  • Confession #3: Most claims of performance in DAM are based on insufficient data.
  • Confession #4: DAM integrations are not always “plug and play.”
  • Confession #5: Our DAM isn’t the single source of truth.

Very refreshing to see such an honest and detailed work about some uncomfortable truths you’ll face when deciding upon and implementing a DAM. Required reading for your research!