Widen Blog: WestJet Corrals 4m Digital Assets

In the vein of Getting Off On The Right Foot, Widen’s blog  has a good article from Serai Schueller (links to other good articles by her there) with titled “Lessons From a Heroic Implementation – Scott Sharp” about Canadian Airline WestJet  … also available as a longer Podcast. They go over six basic steps that are critical, with some considerations for each. Good food for thought.

  1. Establish success metrics
  2. Put the right people in place
  3. Focus on the most effective assets first
  4. Build a strong system structure
  5. Understand how DAM fits into your technology stack
  6. Plan your launch

They note that it took “a nearly five-year process of selling [Scott Sharp’s] executive team on the value of DAM software,” and, finding 4 million assets on their network: interesting metrics.

Building a DAM Business Case

When it comes to plunking down a few 5-figure checks to purchase and implement your DAM, having your management solidly on-board and understanding its benefits needs focus and attention, perhaps before most other things.

To that end, a https://www.resourcespace.com  blog has two articles, the first entitled “8 ways manufacturers use their DAM to save time and money” that can serve as a good base template for your business case, and for material for a DAM charter, financial justifications, and C-Level and stakeholder presentations explaining why they need to invest significant finances and effort: each of the 8 concepts applies to any industry considering a DAM, not just manufacturing.

It is a bit more detailed than their October, 2018 post, Building a business case for DAM, but the two articles work well hand-in-hand.