In the vein of Getting Off On The Right Foot, Widen’s blog has a good article from Serai Schueller (links to other good articles by her there) with titled “Lessons From a Heroic Implementation – Scott Sharp” about Canadian Airline WestJet … also available as a longer Podcast. They go over six basic steps that are critical, with some considerations for each. Good food for thought.
- Establish success metrics
- Put the right people in place
- Focus on the most effective assets first
- Build a strong system structure
- Understand how DAM fits into your technology stack
- Plan your launch
They note that it took “a nearly five-year process of selling [Scott Sharp’s] executive team on the value of DAM software,” and, finding 4 million assets on their network: interesting metrics.
When it comes to plunking down a few 5-figure checks to purchase and implement your DAM, having your management solidly on-board and understanding its benefits needs focus and attention, perhaps before most other things.
To that end, a https://www.resourcespace.com blog has two articles, the first entitled “8 ways manufacturers use their DAM to save time and money” that can serve as a good base template for your business case, and for material for a DAM charter, financial justifications, and C-Level and stakeholder presentations explaining why they need to invest significant finances and effort: each of the 8 concepts applies to any industry considering a DAM, not just manufacturing.
It is a bit more detailed than their October, 2018 post, Building a business case for DAM, but the two articles work well hand-in-hand.