5 Confessions of a DAM Vendor – Fantastic Article

With all apologies to Crocodile Dundee, now this is an article!

No three-light-paragraphs of fluff, but a rich, full-featured essay on how your salesperson is probably shining you on.

Written by Kevin Groome, Founder of CampaignDrive by Pica9, this fantastic article reviews 5 critical sales issues salespeople face when trying to get you to buy their product, with rich, in-depth analysis of the problems you will face post-purchase, in in-dept subheadings:

  • Confession #1: DAM is not “user-friendly.”
  • Confession #2: User Adoption is usually not well defined in DAM, and even less often properly measured.
  • Confession #3: Most claims of performance in DAM are based on insufficient data.
  • Confession #4: DAM integrations are not always “plug and play.”
  • Confession #5: Our DAM isn’t the single source of truth.

Very refreshing to see such an honest and detailed work about some uncomfortable truths you’ll face when deciding upon and implementing a DAM. Required reading for your research!

CMSWire – the DAM we Know, vs Need and Want

Here’s a useful article from CMSWire:

It’s a critical component of the marketing technology ecosystem.DAM must be seen as a practice that both embodies and facilitates responsiveness, agility and dynamism. It will be characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. More than ever, businesses will integrate and connect DAM with other tools. As an energetic force, DAM accelerate the conversation between business and consumer. Businesses creating and disseminating brand and marketing messages and products will engage with the consumer community who will respond with shopping behavior, internet searches, assets and data such as reviews, comments, images, check-ins and other online actions. Content drives the connection between people, process and technology.

It sets a context as others have about the developing importance of DAM in the Marketing technology suite.