Is the DAM Market Growing, or Not?

Ralph Windsor has written a feature article over at, talking about the DAM Market, and why there is strong growth in the need for Digital Asset Managers, while there seems to be no or modest growth in the DAM market. Every day, I get a Google news scraping of articles on the topic of DAM, and every day, most of the tagged news items are Gartner-like market analyses proclaiming Massive, Huge, Amazing Growth! in the DAM market, which Ralph (and Charles Russell) hilariously debunked in this article, noting that people who write Market Research articles predicting huge growth stand to make a lot of money from completely unreliable “research reports” that predict “Massive, Huge, Amazing Growth!”

The good news is, there’s strong demand for experienced DAM Managers. The bad news is, they may be first up against the wall come belt-tightening time, and, there’s little real innovation in the DAM market, with AI tagging turning out to be a lot of sales hype, and some software vendors reverting to maintenance mode. Well worth reading both articles if you are in the field in any way.

Selecting and Implementing the DAM Solution That’s Right for You – Marc Marsocci

Molly Hamm has written a valuable article/podcast for the Widen Blog titled “Selecting and Implementing the DAM Solution That’s Right for You – Marc Marsocci”.

It is most interesting because it starts off with a failed DAM implementation for 250,000 digital images and 1,500 videos – one that did not function as “advertised,” at the Mariners’ Museum and Park, in Newport News, Virginia, wasting nearly a year on an inappropriate system  Once they got on track, eliminating duplicates and applying proper taxonomy, they reduced their asset count by 50%.

They highlight the importance of doing your research! They discuss lessons learned about preparing for migration, the value of a series of soft, limited launches, advice for tackling permissions and roles, and their future plans for the API. Very useful stuff, indeed, well worth your time.