Heather Hedden Now Offers Onsite Corporate Taxonomy Training

Our favorite Accidental Taxonomist, @hhedden Heather Hedden, has noted that she now offers onsite corporate taxonomy training. She is extraordinarily capable in her field, and she’s developed an approach that can accommodate varying skill levels, interactive exercises, customized corporate workshops, and continuous improvement, “based more on real-world scenarios”, and less on theory, including focus on specific topics of interest to clients. Read more about it here!

Some new articles on DAM Metadata and the value of digital assets.

I can personally attest to the difficulty of setting up Google AdWords so that cryptocurrency portfolio management is a negative keyword. NetX has a brief article on this:

“Digital asset management is also a term being adopted to discuss the management of cryptocurrency. Recent searches for DAM content turn up many articles about managing cryptocurrency portfolios. A question occurred to our team one day, could our industry be headed for a change in the naming convention that defines our field?”

It is thin on substance, but struck a chord with me.

On a related note, Ken Christie has written an article on LinkedIn emphasizing the point that a company literally IS its Digital Assets.

“How it presents and stays relevant and engaging to its audiences is a reflection of how well it articulates its structure and hierarchy of assets to reflect its organizational requirements, its product/service, Industries/markets, and marketing/sales structure and processes. It must be right or nothing else works.”