I can personally attest to the difficulty of setting up Google AdWords so that cryptocurrency portfolio management is a negative keyword. NetX has a brief article on this:
“Digital asset management is also a term being adopted to discuss the management of cryptocurrency. Recent searches for DAM content turn up many articles about managing cryptocurrency portfolios. A question occurred to our team one day, could our industry be headed for a change in the naming convention that defines our field?”
It is thin on substance, but struck a chord with me.
On a related note, Ken Christie has written an article on LinkedIn emphasizing the point that a company literally IS its Digital Assets.
“How it presents and stays relevant and engaging to its audiences is a reflection of how well it articulates its structure and hierarchy of assets to reflect its organizational requirements, its product/service, Industries/markets, and marketing/sales structure and processes. It must be right or nothing else works.”
Only 3 weeks away, DAM EU by Henry Stewart Conferences, including a Panel titled, “Metadata Matters – because when it comes to content, it’s everything you have…” on 27 June, 14:00PM moderated by one of our favorites, John Horodyski of Optimity Advisors. It will be at the The Amba Hotel Marble Arch, London. Go, while you can still travel to the UK!
Metadata is a strategic imperative in the endeavor to manage effectively a company’s knowledge. The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.
This session explores how different industries and organisations manage metadata and design their metadata models to fit their business needs. The panel will discuss lessons learned, top tips, successes and new developments in the field.
Seminars on traceability, life cycle, DAM conundrums, AI, Data Analytics, system selection, a Nestlé case study on a migration to a new DAM, a nifty discussion on Change Management principles, and more!