DAM EU – June 27-28, 2019!

Only 3 weeks away, DAM EU by Henry Stewart Conferences, including a Panel titled, “Metadata Matters – because when it comes to content, it’s everything you have…” on 27 June, 14:00PM moderated by one of our favorites, John Horodyski of Optimity Advisors. It will be at the The Amba Hotel Marble Arch, London.  Go, while you can still travel to the UK!

Metadata is a strategic imperative in the endeavor to manage effectively a company’s knowledge. The successful implementation of any DAM or content related strategy requires the implementation of a holistic metadata schema that is supported by technology, people and process. It increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

This session explores how different industries and organisations manage metadata and design their metadata models to fit their business needs. The panel will discuss lessons learned, top tips, successes and new developments in the field.

Also featured:

Seminars on traceability, life cycle, DAM conundrums, AI, Data Analytics, system selection, a Nestlé case study on a migration to a new DAM, a nifty discussion on Change Management principles, and more!

Henry Stewart DAM Conference May 2-3! And, DAM = Martech

If you haven’t heard about it, update your research: The Henry Stewart DAM conference is May 2-3 IN NYC with LOTS of key vendors and seminars!

Another interesting article by Jarrod Gingras from CMSWire posits “Why Digital Asset Management Is Now Officially Martech” and has this nifty graphic:

It has some really interesting thoughts on how a DAM does not stand alone, and covers the following areas:

1. Moving from Information Management to Marketing Enablement

2. Tighter Integration Between Creative–IT–Marketing

3. Increasing Adoption of Agile Methodologies

4. Emerging Consensus on Metrics

5. Rise of Omnichannel

Pro Tip #1 — Don’t use your DAM as a run-time customer experience platform.

Pro Tip #2 — Don’t use your DAM as a data warehouse.