DAM Guru Program Meetup at 2nd Annual DAM Summit 2019, NYC

The DAM Guru Program will be having a meetup at the 2nd Annual Digital Asset Management Summit 2019 (sign-up at link), hosted in NYC by Insight Exchange Network. The conference takes place on January 24th -25th, to ‘highlight and elevate the importance of effective digital asset management strategies for the enterprise,’ and the meetup will be to exchange info and discuss topics, and, apparently, have cocktails.

The Journal of Digital Media Management

Here’s a goodie you should get, by the estimable Henry Stewart Publications division:

The Journal of Digital Media Management:

The Journal of Digital Media Management is the essential peer-reviewed, professional journal for all those involved in the capture, storage and effective application of digital media assets.

Each quarterly 100-page issue publishes in-depth articles, real world case studies and reviews written by some of the leading experts in the field

DAM Update, October 19, 2018 – DAM Horror Stories, Managed Services Webinars

Henry Stewart Events is hosting a Webinar on October 31, titled, amusingly enough, Is Your DAM a Horror Show? 6 Scary Signs To Watch Out For

Registration: https://attendee.gotowebinar.com/register/2416511447133860355

It’s spooky. It’s scary. It’s … the haunted house DAM: full of dead assets buried in unfindable nooks and crannies, terrifying time wasters, and pits of quicksand where good intentions get swallowed by broken processes and vendor lock-in.

What lurks in the heart of your digital asset management system? In this Halloween webinar, join Uri Kogan of Nuxeo to learn the signs that your DAM may not make it to the end credits — and what you can do about it. We’ll use examples from real case studies at top media, entertainment, and CPG enterprise companies, where teams found themselves living real-life DAM nightmares.

You’ll learn:

• How lumbering “FrankenDAMs” arise — and why they’re slowing your teams down
• Tips for escaping the DAM “value trap” that locks you into legacy systems
• Why some DAMs turn from Dr. Jekyll to Mr. Hyde when your processes change
• …And why the scariest part of your DAM may be what you’re not seeing.

Join this Henry Stewart webinar this Halloween to shine a light on the dark corners of DAM.

And on October 24, a webinar on Managed Services. I’ve run Managed Services for a wide variety of customers in a variety of industries for more than a decade, including magazine and web publishing, car manufacturing, finance, and some diversified global giants, and I’m not sure a managed service provider is always acting in a client’s best interest unless the contract and SLAs are highly detailed, created by very experienced people.

Registration: https://attendee.gotowebinar.com/register/5936432997007948545

Is Audio the next big Digital Asset to track?

CMSWire has an interesting article on DAM and audio; I recently benefitted from a look at Canto’s DAM and was impressed by the ease of tracking and tagging audio. I’m not sure it is the next thing to track: people who do sound work for movies like Star Wars, the Jurassic series, and the Marvel movies have been indexing, tagging and tracking their many thousands of audio files for years, if the iTunes Extras are any indication. Also, the lead line comes across as a bit creepy by implication… do we really want home-device speakers putting audio content from our homes into a DAM?

As we edge towards 2019, its clear to see the growing role of audio content in our daily lives. From morning news readouts to late-afternoon podcast sessions, Google claims that 72 percent of those who own a voice-activated speaker use the device as part of their daily routine.

On a more cheerful note, they also have a good general article on how to think about your RFP:

How to Write an RFP for a Digital Asset Management System: A 10-Step Guide

It has some great points to consider, like, “[…]don’t let the [required functionality] list get too long. You are more likely to succeed with a system that handles your five most important processes super well, instead of a system that does 100 things through workarounds”, advice on how to work with your vendor to get the most out of your RFP response, and security.  I’d add audit-ability, in these days of SARBOX reporting.

Sunday DAM Update, Sept. 30, 2018: C-CAM on metadata, DAM San Diego Discount

This seems like an interesting learning Webinar:

C-CAM Webinar Series
MOST COMMON MISTAKES WHEN DESIGNING METADATA SCHEMAS
Wednesday, October 10, 2018
1:00 pm to 2:00 pm EST

Also of note: Sign up now for a $100 discount to…

Henry Stewart Team’s DAM San Diego 2018 – Agenda Announced
Nov 15-16, 2018
Don’t miss the Early Bird Discount at this link.
Bookings made by Friday October 5 save $100.

 

DAM Profile: Heather Hedden

Heather Hedden, @hhedden, is a professional taxonomist… in short, she helps humans organize, classify and tag large groups of things so they can be found. What use is an image system if you can’t find the things in it? This is one of the most basic functions of a Digital Asset Management system.

From one of her profiles:

“I am a taxonomist and author of the book The Accidental Taxonomist (Information Today Inc., 2010, 2016). I have designed and developed taxonomies and metadata strategies for web and internal content management both as an independent consultant and as an employee in different organizations, currently Gale/Cengage Learning. I also teach online workshops in taxonomy creation. I was the founding chair of the mentoring committee of the Taxonomy Division of SLA and was the founder and past manager of the Taxonomies & Controlled Vocabularies SIG of the American Society for Indexing.”

She has written The Accidental Taxonomist. Her book is hard reading, as a highly specialized subject written by someone with a deep understanding of the field, and the kind of nitty-gritty that probably doesn’t appeal to those who say things like “…cut to the chase,” and “…give me a high-level takeaway!” — a group that includes most executives, who like to think they are focusing on the big picture. While that’s a charmingly simple point of view, the gruesome, sausage-making details of how things work determine if it will succeed and last, and Hedden is the kind of person who actually makes things work, and work right in the long run.

She has been working in the field since 1993. Heather has a Company, Hedden Information Management, and a blog, so if you are not still hung up on the fact that there is an American Society for Indexing, both are worth delving into, especially if you are wondering how you are going to be able to classify all your digital assets, and to familiarize yourself some of the work from this remarkable mind, in a field you are going to have to know something about if you are going to build or run an effective Digital Asset Management system.

DMEXCO Conference, Cologne, Germany

DMEXCO – Digital Marketing Expo & Conference

DMEXCO is a conference and Exposition going on today and tomorrow in Cologne, Germany. There are an unusual number of DAM/EAM vendors exhibiting this year, including, but not limited to:

Bynder
Picturepark
Censhare
Celum
and Pixelboxx

There are nearly 1,000 exhibitors, across virtually all the topics around Digital Marketing.

You can get tickets here.

Halls 5.1 – 9
Koelnmesse GmbH
Messeplatz 1 | 50679 Cologne

 

Conferences, more research reports

Conferences:

If you want to attend a conference on Digital or Enterprise Content Management, here are the major ones coming up. Of course, this late in the yearly budget, unless you’ve planned for it, getting approval from your CFO may be tough, so make sure to plan for the May 2-3 DAM NY Conference while putting in next year’s budget! It comes from that 300-pound Gorilla* of DAM symposia, Henry Stewart Conferences, and it comes early in the year, before all the C-levels are worried about end-of-year numbers.

We search so you don’t have to:

DAM Chicago – Henry Stewart Conferences

September 12, 2018, Chicago, Illinois, USA

“As the Midwest’s largest conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks. We examine through real world case studies, interactive panels, workshops, roundtables and tutorials, the latest thinking and new developments in the world of DAM – all from the user’s perspective.”

DAM San Diego – Henry Stewart Conferences

November 15-16, 2018 – San Diego, California, USA

“As the West Coast’s leading conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks. We examine through real world case studies, interactive panels, workshops, roundtables and tutorials, the latest thinking and new developments in the world of DAM – all from the user’s perspective.”

CANADIAN CONTENT ASSET MANAGEMENT

November 28, 2018, Probably in Toronto, Ontario, Canada

“A group for Canadian professionals in the content management community involved in DAM, MAM, Brand, Production and Creative Asset Management, Rights Managers, MLIS and Archive professionals, and the allied business operations. Canadian Content and Asset Management (C-CAM) is dedicated to build and promote the practice of Digital Asset Management (broadly defined) across all industries in Canada. The C-CAM group offers the experienced, and the new, an opportunity to be part of a community, develop relationships and promote learning / education, as we all face the challenges of growing libraries of digital images and video assets.”

AMIA 2018 (Association of Moving Image Archivists)

November 28 – December 1, 2018

Portland… Probably Oregon. (No, really, if you poke around for a few minutes, they finally indicate which Portland on the Hilton Hotel page.) #amia18

“As the world’s largest international association of professional media archivists, the Association of Moving Image Archivists (AMIA) is uniquely poised to bring together a broad range of experts. Members represent corporate and national archives, media companies, libraries, historical societies, labs, post production, universities, and more. Because of this diverse membership, AMIA provides an opportunity to interact with every facet of the field and a single forum to address the best ways to preserve and provide access to our media heritage in digital and analog formats.

“For further information, visit www.AMIAnet.org and follow AMIA on Facebook, Twitter (@AMIAnet) and Instagram (@AMIArchivists).”

DAM NY – Henry Stewart Conferences

May 2-3, 2019

“The Art & Practice of Managing Digital Media – all from the user’s perspective.

“As the world’s largest conference dedicated to Digital Asset Management, DAM New York is a unique environment to exchange knowledge, share experiences and build long lasting professional networks. Join 100+ speakers across 60+ sessions covering Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics, Governance and more.”

More Research and Reports:

Here are some interesting older and ewer work that seem useful to the DAM/EAM shopper:

The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018

“In our 30-criteria evaluation of digital asset management (DAM) providers, we identified the 13 most significant ones — Adobe, Aprimo, Bynder, Canto, CELUM, Cognizant, MediaBeacon, Northplains, Nuxeo, OpenText, Stylelabs, Webdam, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.”

Market Guide for Digital Asset Management Published: 16 November 2016

“Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets. This Market Guide will help marketing leaders make sense of a very fragmented landscape.”

Representative Vendors:
Adam Software, Adobe, Brandmuscle, Bynder, Canto, Celum, censhare, Digizuite, Elateral, MediaValet, North Plains, OpenText, Percolate, Pica9, SAS, WebDAM, Wedia, Widen, Workfront

Digital Asset Management – Research, Decision Tools, & Custom Advice

“Digital Asset Management Research, Decision Tools, & Custom Advice

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas”

* Fun fact: Adult male Gorillas weigh from 136 to 195 kg (300 to 430 pounds). Adult females Gorillas weigh from 68 to 113 kg (150 to 250 pounds).