On personalizing your DAM

Here’s a quote for you:

A popular marketing strategy, personalisation is by no means a new concept and is well-regarded as common practise. In fact, Salesforce found that 62% of consumers now expect companies to send personalised offers or discounts based on items they’ve already purchased. What’s more, personalised marketing delivers five to eight times the ROI on marketing spend, and can lift sales by over 10%, according to global consulting firm McKinsey & Company.

Wow! Those are some good numbers, assembled by Jake Athey in an article at netimperative.com which has some other highly relevant, juicy details helpful in justifying your DAM Program spend. Read about Top digital asset management tips: It’s getting DAM personal now.

What a Lede!


The uncomfortable truth about DAM is it takes a lot of effort, it costs more money than anticipated, it needs more resources than planned, and needs more pre-DAM strategy and effort to make it all work.

 brings the Big Picture and the hard truths about Digital Asset Management in a pleasantly rich article fo those of you setting out on your DAM journey.  Required reading.