Anjali Yakkundi, a product marketing director at Aprimo, has written a brief piece at CMSWire with an interesting take on our favorite topic, titled: Taxonomy & Metadata: The Menu and Ingredients for Your DAM Restaurant
“I like to think of taxonomy and metadata like a restaurant menu, where the taxonomy acts as the menu of categories and the metadata is the dish descriptions. Let’s find out why.”
Useful metaphors for describing to stakeholders what these critical components involve when beginning your DAM journey.
I can personally attest to the difficulty of setting up Google AdWords so that cryptocurrency portfolio management is a negative keyword. NetX has a brief article on this:
“Digital asset management is also a term being adopted to discuss the management of cryptocurrency. Recent searches for DAM content turn up many articles about managing cryptocurrency portfolios. A question occurred to our team one day, could our industry be headed for a change in the naming convention that defines our field?”
It is thin on substance, but struck a chord with me.
On a related note, Ken Christie has written an article on LinkedIn emphasizing the point that a company literally IS its Digital Assets.
“How it presents and stays relevant and engaging to its audiences is a reflection of how well it articulates its structure and hierarchy of assets to reflect its organizational requirements, its product/service, Industries/markets, and marketing/sales structure and processes. It must be right or nothing else works.”