Is the DAM Market Growing, or Not?

Ralph Windsor has written a feature article over at digitalassetmanagementnews.org, talking about the DAM Market, and why there is strong growth in the need for Digital Asset Managers, while there seems to be no or modest growth in the DAM market. Every day, I get a Google news scraping of articles on the topic of DAM, and every day, most of the tagged news items are Gartner-like market analyses proclaiming Massive, Huge, Amazing Growth! in the DAM market, which Ralph (and Charles Russell) hilariously debunked in this article, noting that people who write Market Research articles predicting huge growth stand to make a lot of money from completely unreliable “research reports” that predict “Massive, Huge, Amazing Growth!”

The good news is, there’s strong demand for experienced DAM Managers. The bad news is, they may be first up against the wall come belt-tightening time, and, there’s little real innovation in the DAM market, with AI tagging turning out to be a lot of sales hype, and some software vendors reverting to maintenance mode. Well worth reading both articles if you are in the field in any way.

Enterprise Content Buying (ECB)

The reliable, consistent and articulate Ralph Windsor has written “Why Enterprise Content Buying Will Become an Essential Component of Marketing Content Digital Asset Supply Chains.

He starts, as you should, on flow: integration, interconnection, workflow, process: “Process, process, process,” is the new “Location, location, location.”

For many organisations, their current content digital asset supply chain is built using an ad-hoc collection of connectors, custom API scripts and ‘belt and braces’ approaches like CSV imports. These all create major bottlenecks and increased complexity which slow down both the implementation process and the distribution of digital assets.

A point he makes is that these old-fashioned methods are no longer sufficient to support todays complex, high-speed business needs.

Then, he goes into delightful detail on a critical emerging component: Enterprise Content Buying.

Enterprise Content Buying (ECB) completes one of the key missing links in enterprise content digital asset supply chains. How is this achieved? To answer this question, it is necessary to understand that the ECB concept works on two different levels.

In fact, they are holding a Webinar on the topic, Jan. 28.

Read on for more.