CMSWire – the DAM we Know, vs Need and Want

Here’s a useful article from CMSWire:

It’s a critical component of the marketing technology ecosystem.DAM must be seen as a practice that both embodies and facilitates responsiveness, agility and dynamism. It will be characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. More than ever, businesses will integrate and connect DAM with other tools. As an energetic force, DAM accelerate the conversation between business and consumer. Businesses creating and disseminating brand and marketing messages and products will engage with the consumer community who will respond with shopping behavior, internet searches, assets and data such as reviews, comments, images, check-ins and other online actions. Content drives the connection between people, process and technology.

It sets a context as others have about the developing importance of DAM in the Marketing technology suite.

Heather Hedden Taxonomy Workshop

Registration is open for Heather Hedden’s “Introduction to Taxonomy Design & Creation” workshop, Sat. June 15, 8am-4pm Cleveland, OH. $415 ($225 for SLA members.) It is at the The Special Libraries Association (SLA) Annual Conference.  The “SLA is a nonprofit global organization for innovative information professionals and their strategic partners in business, government, academic, and other “specialized” settings. If you manage information and/or knowledge resources for organizations and their stakeholders—such as business executives, government agency staff, university faculty and students, association members, nonprofit funders, and law firm partners—SLA is your professional home!

Many other interesting topics are covered, see the links above.