Heather Hedden Now Offers Onsite Corporate Taxonomy Training

Our favorite Accidental Taxonomist, @hhedden Heather Hedden, has noted that she now offers onsite corporate taxonomy training. She is extraordinarily capable in her field, and she’s developed an approach that can accommodate varying skill levels, interactive exercises, customized corporate workshops, and continuous improvement, “based more on real-world scenarios”, and less on theory, including focus on specific topics of interest to clients. Read more about it here!

If A Picture is Worth a Thousand Words…

If a picture is worth a thousand words, then a well-built and run DAM system for a company with a lot of assets… well, the numbers can get uncomfortable. (Just look at what $20 trillion dollars actually looks like.)

And courtesy of TechCrunch, here are a couple of very interesting pictures, illustrating a fascinating article named “Videos Lead Brand Creative Growth With 3x Increase Since 2017”, by James Winter, concerning asset growth trends, the shelf-life of assets, and the shift toward video.

On the shelf life of a digital asset:

In 2016-2017, the average asset shelf life was 395 days. From 2017-2018, it was 280 days

And here’s a doozy that should convince you to spend 10 minutes reading and considering a subscription: