Heather Hedden Now Offers Onsite Corporate Taxonomy Training

Our favorite Accidental Taxonomist, @hhedden Heather Hedden, has noted that she now offers onsite corporate taxonomy training. She is extraordinarily capable in her field, and she’s developed an approach that can accommodate varying skill levels, interactive exercises, customized corporate workshops, and continuous improvement, “based more on real-world scenarios”, and less on theory, including focus on specific topics of interest to clients. Read more about it here!

CMSWire – the DAM we Know, vs Need and Want

Here’s a useful article from CMSWire:

It’s a critical component of the marketing technology ecosystem.DAM must be seen as a practice that both embodies and facilitates responsiveness, agility and dynamism. It will be characterized by greater user interactivity and collaboration, more pervasive network connectivity and enhanced communication channels. More than ever, businesses will integrate and connect DAM with other tools. As an energetic force, DAM accelerate the conversation between business and consumer. Businesses creating and disseminating brand and marketing messages and products will engage with the consumer community who will respond with shopping behavior, internet searches, assets and data such as reviews, comments, images, check-ins and other online actions. Content drives the connection between people, process and technology.

It sets a context as others have about the developing importance of DAM in the Marketing technology suite.