CMSWire: DAM in the Content Supply Chain – Webinar Thu, Jan 31, 2019 6:00 PM – 7:00 PM CET

CMSWire is hosting an interesting webinar, expanding thoughts on DAM usage, on January 31, 6-7PM CET…

Content is the fuel [that] your marketing, commerce and sales runs on. Without content, there is no storytelling, no product descriptions and no social media conversations. With growing expectations in speed, quality and volume, it becomes a necessary to be smart and agile in the way content is produced and more importantly reused or reassembled.

By now, companies have identified Digital Asset Management (DAM) as an essential tool in managing their final media files. However, the content challenge is larger. It includes other content types, that are often not only media files. It also includes the entire content lifecycle, from planning to collaboration to version management. And it includes the enterprise architecture to connect disparate systems into a sustainable content supply chain. Join us in this webinar and learn: – How to use DAM as an essential tool manage final media files and other content types. – How to own your entire content lifecycle? – What the challenges are in setting up process, tools and governance to take control of your content. – What the strategies are you can apply.

Registration can be made here. 

Widen Blog: WestJet Corrals 4m Digital Assets

In the vein of Getting Off On The Right Foot, Widen’s blog  has a good article from Serai Schueller (links to other good articles by her there) with titled “Lessons From a Heroic Implementation – Scott Sharp” about Canadian Airline WestJet  … also available as a longer Podcast. They go over six basic steps that are critical, with some considerations for each. Good food for thought.

  1. Establish success metrics
  2. Put the right people in place
  3. Focus on the most effective assets first
  4. Build a strong system structure
  5. Understand how DAM fits into your technology stack
  6. Plan your launch

They note that it took “a nearly five-year process of selling [Scott Sharp’s] executive team on the value of DAM software,” and, finding 4 million assets on their network: interesting metrics.