Henry Stewart DAM Conference May 2-3! And, DAM = Martech

If you haven’t heard about it, update your research: The Henry Stewart DAM conference is May 2-3 IN NYC with LOTS of key vendors and seminars!

Another interesting article by Jarrod Gingras from CMSWire posits “Why Digital Asset Management Is Now Officially Martech” and has this nifty graphic:

It has some really interesting thoughts on how a DAM does not stand alone, and covers the following areas:

1. Moving from Information Management to Marketing Enablement

2. Tighter Integration Between Creative–IT–Marketing

3. Increasing Adoption of Agile Methodologies

4. Emerging Consensus on Metrics

5. Rise of Omnichannel

Pro Tip #1 — Don’t use your DAM as a run-time customer experience platform.

Pro Tip #2 — Don’t use your DAM as a data warehouse.