Some new articles on DAM Metadata and the value of digital assets.

I can personally attest to the difficulty of setting up Google AdWords so that cryptocurrency portfolio management is a negative keyword. NetX has a brief article on this:

“Digital asset management is also a term being adopted to discuss the management of cryptocurrency. Recent searches for DAM content turn up many articles about managing cryptocurrency portfolios. A question occurred to our team one day, could our industry be headed for a change in the naming convention that defines our field?”

It is thin on substance, but struck a chord with me.

On a related note, Ken Christie has written an article on LinkedIn emphasizing the point that a company literally IS its Digital Assets.

“How it presents and stays relevant and engaging to its audiences is a reflection of how well it articulates its structure and hierarchy of assets to reflect its organizational requirements, its product/service, Industries/markets, and marketing/sales structure and processes. It must be right or nothing else works.”

Using AI for Metadata Creation, Setting up meaningful KPIs

CMSWire has a pair of notable articles on two topics of interest:

Using AI for Metadata Creation

Which is the briefest of introductions to a deep and complex topic that you need to be familiar as a DAM Lead. It has some links to some related articles: more on this in upcoming posts.

And an addition to the “What have you done for me lately?” topic, where you always need to be showing the value, and justifying the cost, of your DAM to your company: How to Set Up Metrics that Matter for Your Digital Workplace.

This second one is kind of generalized, so I suggest digging in thoughtfully and making sure you have lots of good talking points covered by your KPIs, while not succumbing to “Sr. Exec Disease” and making employees do eye-rolling work to get excessive statistics.