Real Story Group is running a Webinar on Wednesday January 30, 2019 from 12:00-12:30 PM EST (17:00-17:30 GMT) well worth watching:
In this session, we reveal the top eight trends every DAM user should be aware of as we head into 2019. You will gain an understanding of the evolving Digital Asset Management Marketplace and get a glimpse into where DAM is headed in the coming year.
Register here: https://marketing.realstorygroup.com/acton/form/5009/0162:d-0006/0/-/-/-/-/index.htm
In the vein of Getting Off On The Right Foot, Widen’s blog has a good article from Serai Schueller (links to other good articles by her there) with titled “Lessons From a Heroic Implementation – Scott Sharp” about Canadian Airline WestJet … also available as a longer Podcast. They go over six basic steps that are critical, with some considerations for each. Good food for thought.
- Establish success metrics
- Put the right people in place
- Focus on the most effective assets first
- Build a strong system structure
- Understand how DAM fits into your technology stack
- Plan your launch
They note that it took “a nearly five-year process of selling [Scott Sharp’s] executive team on the value of DAM software,” and, finding 4 million assets on their network: interesting metrics.