Henry Stewart DAM Conference May 2-3! And, DAM = Martech

If you haven’t heard about it, update your research: The Henry Stewart DAM conference is May 2-3 IN NYC with LOTS of key vendors and seminars!

Another interesting article by Jarrod Gingras from CMSWire posits “Why Digital Asset Management Is Now Officially Martech” and has this nifty graphic:

It has some really interesting thoughts on how a DAM does not stand alone, and covers the following areas:

1. Moving from Information Management to Marketing Enablement

2. Tighter Integration Between Creative–IT–Marketing

3. Increasing Adoption of Agile Methodologies

4. Emerging Consensus on Metrics

5. Rise of Omnichannel

Pro Tip #1 — Don’t use your DAM as a run-time customer experience platform.

Pro Tip #2 — Don’t use your DAM as a data warehouse.

 

Heather Hedden Taxonomy Workshop

Registration is open for Heather Hedden’s “Introduction to Taxonomy Design & Creation” workshop, Sat. June 15, 8am-4pm Cleveland, OH. $415 ($225 for SLA members.) It is at the The Special Libraries Association (SLA) Annual Conference.  The “SLA is a nonprofit global organization for innovative information professionals and their strategic partners in business, government, academic, and other “specialized” settings. If you manage information and/or knowledge resources for organizations and their stakeholders—such as business executives, government agency staff, university faculty and students, association members, nonprofit funders, and law firm partners—SLA is your professional home!

Many other interesting topics are covered, see the links above.