DAM Update, October 5, 2018

Happily or unhappily, your DAM job will never really be done, as this article on Digital Transformation from CMSWire so aptly points out:

“One way to approach digital transformation as an ongoing process is to transform internal processes by taking a cue from customer-facing improvements and optimizations. By allowing the customer to lead, organizations can ensure that the problems they are trying to solve with digital transformation are important to their clientele. When taken as one problem or process at a time, organizations can spend time testing and iterating on their solutions without upsetting the core ecosystems at work.”

Widen announced its 8th Annual Summit, October 8-10 in Madison, WI, USA:

MADISON, Wis., Oct. 04, 2018 (GLOBE NEWSWIRE) — Widen, a provider of digital asset management (DAM) software, will host the 8th annual Widen Summit from October 8 to 10 in Madison. More than 180 creative, marketing and technology professionals and 100 Widen employees will gather at Monona Terrace Community and Convention Center. This year’s theme, “Create the moment,” explores how brands can better harness marketing technology to produce memorable experiences.

The annual Widen Summit unites a community of Widen customer administrators, marketing leaders, technologists, librarians, and creatives who lead the world’s most respected brands. They share experiences, tactics, and strategies that strengthen businesses and create strong connections with customers.

The 2018 Summit features six keynotes speakers:

Deanna Ballew, VP of Product Development at Widen
Kerry Bodine, founder and CEO of Kerry Bodine & Co., a customer experience consultancy
Matthew Gonnering, CEO of Widen
Scott Sharp, Creative Operations Advisor at WestJet Airlines
Nina Brakel-Schutt, Brand Strategist at Widen and Jake Athey, VP of Marketing at Widen

An interesting and educational article, that applies to more than just Agile Programming:

How to Build a Sustainable Agile Culture

Organizations can improve their agile efforts by focusing on five common challenges:

 

  1. Support and protect agile values with strong leadership.

  2. Help teams and stakeholders to self-organize.

  3. Manage your portfolio with outcomes, not outputs.

  4. Systematically remove sources of waste and delay agile teams face.

  5. Measure and improve value delivered with frequent feedback.

And, an an interesting speculation on a potentially disruptive development in the DAM/EAM Market:

Is Audio the next big Digital Asset to track?

As we edge towards 2019, its clear to see the growing role of audio content in our daily lives. From morning news readouts to late-afternoon podcast sessions, Google claims that 72 percent of those who own a voice-activated speaker use the device as part of their daily routine.

DAM/EAM News Summary, September 29, 2018

IndianWeb has a short but useful article entitled What is the difference between a DAM and a CMS? It is neither long nor very detailed, but covers the essentials.

A little more on RFIs and RFPs: Know your DAM Requirements.

More on DAM procurement, MediaValet has published 2 short articles, DAM Procurement Considerations Part 1: On-Premise vs. Software-as-a-Service

and

DAM Procurement Considerations Part 2: Scalability

Digital Asset News has a great and more complex article entitled Leveraging Intrinsic and Extrinsic Value: Understanding Why Successful Digital Businesses Are Cash Rich which is well worth a read!

DAM Glossary, Part Two

Following on his A DAM Glossary of Common Terms, John Horodyski has released his second and equally useful A DAM Glossary of Common Terms: Part Two at CMSWire.com.

Readers interested in this topic can also refer to https://damglossary.org/ , a wikipedia of DAM terms, “…a resource containing definitions relating to Digital Asset Management and related fields. It covers a range of different subjects including metadata, hardware, interoperability, asset manipulation.”

DMEXCO Conference, Cologne, Germany

DMEXCO – Digital Marketing Expo & Conference

DMEXCO is a conference and Exposition going on today and tomorrow in Cologne, Germany. There are an unusual number of DAM/EAM vendors exhibiting this year, including, but not limited to:

Bynder
Picturepark
Censhare
Celum
and Pixelboxx

There are nearly 1,000 exhibitors, across virtually all the topics around Digital Marketing.

You can get tickets here.

Halls 5.1 – 9
Koelnmesse GmbH
Messeplatz 1 | 50679 Cologne

 

Conferences, more research reports

Conferences:

If you want to attend a conference on Digital or Enterprise Content Management, here are the major ones coming up. Of course, this late in the yearly budget, unless you’ve planned for it, getting approval from your CFO may be tough, so make sure to plan for the May 2-3 DAM NY Conference while putting in next year’s budget! It comes from that 300-pound Gorilla* of DAM symposia, Henry Stewart Conferences, and it comes early in the year, before all the C-levels are worried about end-of-year numbers.

We search so you don’t have to:

DAM Chicago – Henry Stewart Conferences

September 12, 2018, Chicago, Illinois, USA

“As the Midwest’s largest conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks. We examine through real world case studies, interactive panels, workshops, roundtables and tutorials, the latest thinking and new developments in the world of DAM – all from the user’s perspective.”

DAM San Diego – Henry Stewart Conferences

November 15-16, 2018 – San Diego, California, USA

“As the West Coast’s leading conference dedicated to Digital Asset Management, we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks. We examine through real world case studies, interactive panels, workshops, roundtables and tutorials, the latest thinking and new developments in the world of DAM – all from the user’s perspective.”

CANADIAN CONTENT ASSET MANAGEMENT

November 28, 2018, Probably in Toronto, Ontario, Canada

“A group for Canadian professionals in the content management community involved in DAM, MAM, Brand, Production and Creative Asset Management, Rights Managers, MLIS and Archive professionals, and the allied business operations. Canadian Content and Asset Management (C-CAM) is dedicated to build and promote the practice of Digital Asset Management (broadly defined) across all industries in Canada. The C-CAM group offers the experienced, and the new, an opportunity to be part of a community, develop relationships and promote learning / education, as we all face the challenges of growing libraries of digital images and video assets.”

AMIA 2018 (Association of Moving Image Archivists)

November 28 – December 1, 2018

Portland… Probably Oregon. (No, really, if you poke around for a few minutes, they finally indicate which Portland on the Hilton Hotel page.) #amia18

“As the world’s largest international association of professional media archivists, the Association of Moving Image Archivists (AMIA) is uniquely poised to bring together a broad range of experts. Members represent corporate and national archives, media companies, libraries, historical societies, labs, post production, universities, and more. Because of this diverse membership, AMIA provides an opportunity to interact with every facet of the field and a single forum to address the best ways to preserve and provide access to our media heritage in digital and analog formats.

“For further information, visit www.AMIAnet.org and follow AMIA on Facebook, Twitter (@AMIAnet) and Instagram (@AMIArchivists).”

DAM NY – Henry Stewart Conferences

May 2-3, 2019

“The Art & Practice of Managing Digital Media – all from the user’s perspective.

“As the world’s largest conference dedicated to Digital Asset Management, DAM New York is a unique environment to exchange knowledge, share experiences and build long lasting professional networks. Join 100+ speakers across 60+ sessions covering Metadata, Integration, AI, Automation, Creative Operations, Corporate Archives, Video Workflow, Rights Management, Semantics, Governance and more.”

More Research and Reports:

Here are some interesting older and ewer work that seem useful to the DAM/EAM shopper:

The Forrester Wave™: Digital Asset Management For Customer Experience, Q2 2018

“In our 30-criteria evaluation of digital asset management (DAM) providers, we identified the 13 most significant ones — Adobe, Aprimo, Bynder, Canto, CELUM, Cognizant, MediaBeacon, Northplains, Nuxeo, OpenText, Stylelabs, Webdam, and Widen — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.”

Market Guide for Digital Asset Management Published: 16 November 2016

“Digital asset management is undergoing a renaissance as marketing leaders face new challenges in managing the growing volume, variety and velocity of content assets. This Market Guide will help marketing leaders make sense of a very fragmented landscape.”

Representative Vendors:
Adam Software, Adobe, Brandmuscle, Bynder, Canto, Celum, censhare, Digizuite, Elateral, MediaValet, North Plains, OpenText, Percolate, Pica9, SAS, WebDAM, Wedia, Widen, Workfront

Digital Asset Management – Research, Decision Tools, & Custom Advice

“Digital Asset Management Research, Decision Tools, & Custom Advice

  • Learn how much these tools really cost
  • Learn how to negotiate a better deal
  • Learn about hidden costs and gotchas”

* Fun fact: Adult male Gorillas weigh from 136 to 195 kg (300 to 430 pounds). Adult females Gorillas weigh from 68 to 113 kg (150 to 250 pounds).

Monday Update

I’ve spent the last few weeks doing research on DAM and EAM. I’ve looked into lists of vendors, read white papers, signed up for press releases, read rather a lot.

Some good categories for evaluation of a DAM or EAM system that made my list are:

  • Company Name
  • Financial Health
  • Offering\Platform: Unix, SaS, Win, Open Source, APIs
  • Support Model
  • Implementation Complexity
  • Use complexity: End User, Admin, Asset Ingestion
  • Learning Curve
  • Cost model
  • Licensing controls, Rights Management
  • Scale/target number of users
  • Simplicity of tagging

There are a large number of vendors. CMSWire has a satisfying list of about 130 solutions, on the fine site DAMNews, and a useful Glossary of terms, and there are articles on Wikipedia, and tons of expensive market research. There are systems for video and photograph management for individual users, small and large and massive companies, systems for streaming video on vast scales, systems that companies sell because they developed their own and thought it was pretty neat.

Assembling data on these has been interesting; as an IT Director, I’ve led the evaluation of products, and adoption, implementation, and run of  Canto Cumulus, and MediaBeacon R3volution, and Xinet tools,  at a large pharmaceutical advertising agency.

I will continue to research, and share my observations, encounters, and opinions; may they be of use to you.

–Alex

Welcome to Digital-Asset-Management

Here at Digital-Asset-Management.com. We aim to provide news, commentary, links and information about the Digital Asset Management market: Software for collecting, indexing, finding, and serving large libraries of digital images, to individuals or organizations. We welcome your participation and commentary, and look forward to being informative and useful. If you have a DAM solution you’d like to show, please write! You can reach us at naa@well.com.