On personalizing your DAM

Here’s a quote for you:

A popular marketing strategy, personalisation is by no means a new concept and is well-regarded as common practise. In fact, Salesforce found that 62% of consumers now expect companies to send personalised offers or discounts based on items they’ve already purchased. What’s more, personalised marketing delivers five to eight times the ROI on marketing spend, and can lift sales by over 10%, according to global consulting firm McKinsey & Company.

Wow! Those are some good numbers, assembled by Jake Athey in an article at netimperative.com which has some other highly relevant, juicy details helpful in justifying your DAM Program spend. Read about Top digital asset management tips: It’s getting DAM personal now.

DAM Chicago 2019 – September 24th!

Henry Stewart Conferences is gearing up for DAM Chicago 2019, on September 24th, and its about time to start registering, getting tickets, a hotel room, that sort of thing, so this is a good week to spend some time organizing!

Registration and info at the link above!

…we provide a unique environment to exchange knowledge, experiences and build long lasting professional networks. We examine through real world case studies, interactive panels, workshops, roundtables and tutorials, the latest thinking and new developments in the world of DAM – all from the user’s perspective.

Few businesses remain untouched – from CPGs, media, leisure and retail, to healthcare, education, cultural heritage and government. Whether you are installing your first system, an early stage user or a mature practitioner determined not to overlook the most up-to-date innovations there is knowledge here and insights aplenty.