DAM Update, October 19, 2018 – DAM Horror Stories, Managed Services Webinars

Henry Stewart Events is hosting a Webinar on October 31, titled, amusingly enough, Is Your DAM a Horror Show? 6 Scary Signs To Watch Out For

Registration: https://attendee.gotowebinar.com/register/2416511447133860355

It’s spooky. It’s scary. It’s … the haunted house DAM: full of dead assets buried in unfindable nooks and crannies, terrifying time wasters, and pits of quicksand where good intentions get swallowed by broken processes and vendor lock-in.

What lurks in the heart of your digital asset management system? In this Halloween webinar, join Uri Kogan of Nuxeo to learn the signs that your DAM may not make it to the end credits — and what you can do about it. We’ll use examples from real case studies at top media, entertainment, and CPG enterprise companies, where teams found themselves living real-life DAM nightmares.

You’ll learn:

• How lumbering “FrankenDAMs” arise — and why they’re slowing your teams down
• Tips for escaping the DAM “value trap” that locks you into legacy systems
• Why some DAMs turn from Dr. Jekyll to Mr. Hyde when your processes change
• …And why the scariest part of your DAM may be what you’re not seeing.

Join this Henry Stewart webinar this Halloween to shine a light on the dark corners of DAM.

And on October 24, a webinar on Managed Services. I’ve run Managed Services for a wide variety of customers in a variety of industries for more than a decade, including magazine and web publishing, car manufacturing, finance, and some diversified global giants, and I’m not sure a managed service provider is always acting in a client’s best interest unless the contract and SLAs are highly detailed, created by very experienced people.

Registration: https://attendee.gotowebinar.com/register/5936432997007948545

Is Audio the next big Digital Asset to track?

CMSWire has an interesting article on DAM and audio; I recently benefitted from a look at Canto’s DAM and was impressed by the ease of tracking and tagging audio. I’m not sure it is the next thing to track: people who do sound work for movies like Star Wars, the Jurassic series, and the Marvel movies have been indexing, tagging and tracking their many thousands of audio files for years, if the iTunes Extras are any indication. Also, the lead line comes across as a bit creepy by implication… do we really want home-device speakers putting audio content from our homes into a DAM?

As we edge towards 2019, its clear to see the growing role of audio content in our daily lives. From morning news readouts to late-afternoon podcast sessions, Google claims that 72 percent of those who own a voice-activated speaker use the device as part of their daily routine.

On a more cheerful note, they also have a good general article on how to think about your RFP:

How to Write an RFP for a Digital Asset Management System: A 10-Step Guide

It has some great points to consider, like, “[…]don’t let the [required functionality] list get too long. You are more likely to succeed with a system that handles your five most important processes super well, instead of a system that does 100 things through workarounds”, advice on how to work with your vendor to get the most out of your RFP response, and security.  I’d add audit-ability, in these days of SARBOX reporting.

Articles on Widen sunsetting Orbit – why no migration path from ‘DAMLite’?

Digital Asset News has a good article on Widen Collectives Sunsetting their free DAM solution, SmartImage, which serves the “free” DAM Market – free not considering adoption, development, training, implementation, training, and other corporate adoption costs.

Personally, I feel a vendor might be better off developing a free or open source DAM “lite” system that offers an easy migration path, and a usefully similar UI, with basic functionality. I thought that was kind of the purpose of such an acquisition. DAM News wisely cites Bynder’s closure of Orbit, equally ill-considered, IMHO.

Bynder cites  “focus,” which they say is a good thing, but things take time to come into focus, and a good free solution that is similar or offers a relatively smooth migration path to your product allows the kid of test bed that can be idea for small-to-medium-sized companies considering and cutting their teeth on DAM, arguably their largest market. Yes, it would cost money and time, but it could also provide a feature test-bed, be monitored for user-interface improvements using things like Clicktale’s UI monitoring tools that track mouse movements and interface confusion without freaking out the paying customer base. Short-sighted, short-term profit focused, I’d think as an IT buyer of expensive systems.

Widen Close SmartImage: More Proof That The Current DAM Software Market Does Not Scale