Here’s a quote for you:
A popular marketing strategy, personalisation is by no means a new concept and is well-regarded as common practise. In fact, Salesforce found that 62% of consumers now expect companies to send personalised offers or discounts based on items they’ve already purchased. What’s more, personalised marketing delivers five to eight times the ROI on marketing spend, and can lift sales by over 10%, according to global consulting firm McKinsey & Company.
Wow! Those are some good numbers, assembled by Jake Athey in an article at netimperative.com which has some other highly relevant, juicy details helpful in justifying your DAM Program spend. Read about Top digital asset management tips: It’s getting DAM personal now.