Digital Asset Supply Chain Management for Marketers – DAM News

Over at, Ralph Windsor is gearing up for a fantastic series of webinars called “Digital Asset Supply Chain Management for Marketers“, a series of six 1-hour webinars dedicated to the entire Digital Asset supply chain and a variety of sub-topics. Jump over, via the title above to read in detail and register, or skim the paraphrased summaries below.  Looks great! 30 people per webinar, jump on this.

Free event for DAM end-users $299 for vendors, consultant or investors · Starts: 24th September 2019

While the core principles and conventions of Digital Asset Management have changed comparatively little over the last decade or more, the context within which DAM technology is used has been transformed significantly. The driving force behind this paradigm shift is the concept of the Digital Asset Supply Chain, particularly as it relates to the origination and distribution of marketing content across different digital channels.

Webinar 1 – What is your Digital Asset Supply Chain and How Does It Relate to Marketing ROI?
Tuesday 24th September, 8am PT, 11am ET, 4pm UK, 5pm Europe

Webinar 2 –The Marketing Digital Asset Lifecycle
Tuesday 1st October, 8am PT, 11am ET, 4pm UK, 5pm Europe

The objective of this session is to help you to identify the upstream and downstream sources and destinations of all your digital assets.

Webinar 3 – Integrating DAM with Marketing Technologies and the role of Digital Asset Metadata
Tuesday 8th October, 8am PT, 11am ET, 4pm UK, 5pm Europe

This session will describe the process of how to manage integration from implementation through to ongoing service delivery. The pivotal role of metadata as an essential component which connects all these activities together will also be discussed[.]

Webinar 4 – Continuous Improvement Of Your Digital Asset Supply Chain
Tuesday 15th October, 8am PT, 11am ET, 4pm UK, 5pm Europe

Continuous improvement is a core theme of Supply Chain Management. […] This session will help you identify how you can enhance the ROI you can achieve from your DAM solution.

Webinar 5 – Digital Asset Supply Chain Technology & Scalability Considerations
Tuesday 22nd October, 8am PT, 11am ET, 4pm UK, 5pm Europe

There are a wide range of business and technology-related issues that must be addressed in order to compose an effective digital asset supply chain strategy. […] This session will examine the in-depth details of how to navigate the different integration issues and manage the risks.

Webinar 6 – AI , Machine Learning and Blockchain: Their Relevance For Digital Asset Supply Chains
Tuesday 29th October, 8am PT, 11am ET, 3pm UK (GMT), 4pm Europe

AI and machine learning present some opportunities for enhancing digital asset supply chains, but only if managers are cognizant of how to apply them effectively. This session will give an overview of the options available, their limitations and what you need to understand to make proper use of these technologies.

Each webinar will last for one hour and there will be an opportunity to ask questions at the end. […]

There will be a limit of 30 places.

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