I can personally attest to the difficulty of setting up Google AdWords so that cryptocurrency portfolio management is a negative keyword. NetX has a brief article on this:
“Digital asset management is also a term being adopted to discuss the management of cryptocurrency. Recent searches for DAM content turn up many articles about managing cryptocurrency portfolios. A question occurred to our team one day, could our industry be headed for a change in the naming convention that defines our field?”
It is thin on substance, but struck a chord with me.
On a related note, Ken Christie has written an article on LinkedIn emphasizing the point that a company literally IS its Digital Assets.
“How it presents and stays relevant and engaging to its audiences is a reflection of how well it articulates its structure and hierarchy of assets to reflect its organizational requirements, its product/service, Industries/markets, and marketing/sales structure and processes. It must be right or nothing else works.”