If you haven’t heard about it, update your research: The Henry Stewart DAM conference is May 2-3 IN NYC with LOTS of key vendors and seminars!
Another interesting article by Jarrod Gingras from CMSWire posits “Why Digital Asset Management Is Now Officially Martech” and has this nifty graphic:
It has some really interesting thoughts on how a DAM does not stand alone, and covers the following areas:
1. Moving from Information Management to Marketing Enablement
2. Tighter Integration Between Creative–IT–Marketing
3. Increasing Adoption of Agile Methodologies
4. Emerging Consensus on Metrics
5. Rise of Omnichannel
Pro Tip #1 — Don’t use your DAM as a run-time customer experience platform.
Pro Tip #2 — Don’t use your DAM as a data warehouse.