Why DAM Implementation and Run is Not a Project

John Horodyski, an Executive with Optimity Advisors, has written a thoughtful article for CMSWire on why DAM implementation and run is an ongoing process, not a project. He states cogently:

One of the most common questions I receive is how to manage a digital asset management system. This details everything from how to create the business case, to securing executive buy-in and financial support, to building the right team, deployment, roadmap and more. There is much to do, and it takes time. Many foundational layers will clamor for your attention as you prepare the roadmap of work.

More importantly, most of these structures need to be reviewed and discussed well before any technology has been purchased, let alone considered.

Technology should never lead the decision-making process for DAM demands — the business sets the foundation for the strategy first. Technology is incredibly important, and the vendor review and selection process are a critical step in all this, but that step must follow the business requirements and digital strategy. You need to know what you want to do: the purpose.

Once you know what you want to do, then everything else is spent working towards that goal because you know what you want to achieve. Never lose sight of that goal.

Well worth reading, at: https://www.cmswire.com/digital-asset-management/how-do-you-manage-your-dam/

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