Articles on Widen sunsetting Orbit – why no migration path from ‘DAMLite’?

Digital Asset News has a good article on Widen Collectives Sunsetting their free DAM solution, SmartImage, which serves the “free” DAM Market – free not considering adoption, development, training, implementation, training, and other corporate adoption costs.

Personally, I feel a vendor might be better off developing a free or open source DAM “lite” system that offers an easy migration path, and a usefully similar UI, with basic functionality. I thought that was kind of the purpose of such an acquisition. DAM News wisely cites Bynder’s closure of Orbit, equally ill-considered, IMHO.

Bynder cites  “focus,” which they say is a good thing, but things take time to come into focus, and a good free solution that is similar or offers a relatively smooth migration path to your product allows the kid of test bed that can be idea for small-to-medium-sized companies considering and cutting their teeth on DAM, arguably their largest market. Yes, it would cost money and time, but it could also provide a feature test-bed, be monitored for user-interface improvements using things like Clicktale’s UI monitoring tools that track mouse movements and interface confusion without freaking out the paying customer base. Short-sighted, short-term profit focused, I’d think as an IT buyer of expensive systems.

Widen Close SmartImage: More Proof That The Current DAM Software Market Does Not Scale

DAM Update, October 5, 2018

Happily or unhappily, your DAM job will never really be done, as this article on Digital Transformation from CMSWire so aptly points out:

“One way to approach digital transformation as an ongoing process is to transform internal processes by taking a cue from customer-facing improvements and optimizations. By allowing the customer to lead, organizations can ensure that the problems they are trying to solve with digital transformation are important to their clientele. When taken as one problem or process at a time, organizations can spend time testing and iterating on their solutions without upsetting the core ecosystems at work.”

Widen announced its 8th Annual Summit, October 8-10 in Madison, WI, USA:

MADISON, Wis., Oct. 04, 2018 (GLOBE NEWSWIRE) — Widen, a provider of digital asset management (DAM) software, will host the 8th annual Widen Summit from October 8 to 10 in Madison. More than 180 creative, marketing and technology professionals and 100 Widen employees will gather at Monona Terrace Community and Convention Center. This year’s theme, “Create the moment,” explores how brands can better harness marketing technology to produce memorable experiences.

The annual Widen Summit unites a community of Widen customer administrators, marketing leaders, technologists, librarians, and creatives who lead the world’s most respected brands. They share experiences, tactics, and strategies that strengthen businesses and create strong connections with customers.

The 2018 Summit features six keynotes speakers:

Deanna Ballew, VP of Product Development at Widen
Kerry Bodine, founder and CEO of Kerry Bodine & Co., a customer experience consultancy
Matthew Gonnering, CEO of Widen
Scott Sharp, Creative Operations Advisor at WestJet Airlines
Nina Brakel-Schutt, Brand Strategist at Widen and Jake Athey, VP of Marketing at Widen

An interesting and educational article, that applies to more than just Agile Programming:

How to Build a Sustainable Agile Culture

Organizations can improve their agile efforts by focusing on five common challenges:

 

  1. Support and protect agile values with strong leadership.

  2. Help teams and stakeholders to self-organize.

  3. Manage your portfolio with outcomes, not outputs.

  4. Systematically remove sources of waste and delay agile teams face.

  5. Measure and improve value delivered with frequent feedback.

And, an an interesting speculation on a potentially disruptive development in the DAM/EAM Market:

Is Audio the next big Digital Asset to track?

As we edge towards 2019, its clear to see the growing role of audio content in our daily lives. From morning news readouts to late-afternoon podcast sessions, Google claims that 72 percent of those who own a voice-activated speaker use the device as part of their daily routine.