Articles on Widen sunsetting Orbit – why no migration path from ‘DAMLite’?

Digital Asset News has a good article on Widen Collectives Sunsetting their free DAM solution, SmartImage, which serves the “free” DAM Market – free not considering adoption, development, training, implementation, training, and other corporate adoption costs.

Personally, I feel a vendor might be better off developing a free or open source DAM “lite” system that offers an easy migration path, and a usefully similar UI, with basic functionality. I thought that was kind of the purpose of such an acquisition. DAM News wisely cites Bynder’s closure of Orbit, equally ill-considered, IMHO.

Bynder cites  “focus,” which they say is a good thing, but things take time to come into focus, and a good free solution that is similar or offers a relatively smooth migration path to your product allows the kid of test bed that can be idea for small-to-medium-sized companies considering and cutting their teeth on DAM, arguably their largest market. Yes, it would cost money and time, but it could also provide a feature test-bed, be monitored for user-interface improvements using things like Clicktale’s UI monitoring tools that track mouse movements and interface confusion without freaking out the paying customer base. Short-sighted, short-term profit focused, I’d think as an IT buyer of expensive systems.

Widen Close SmartImage: More Proof That The Current DAM Software Market Does Not Scale

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