North Dakota Saves Big with DAM and CMS

North Dakota has centralized their image libraries across agencies, and implemented a CMS, in a model that makes a great case study when justifying, or continuing to explain your DAM to management.

The new system, www.medialibrary.nd.gov, consolidates disparate files that were largely siloed and only available to staff in individual agencies. Now those assets can be easily shared across Team ND and with the public – helping promote our state, culture and economy and elevate the Be Legendary brand with a strong, consistent state image. The public will now have access to thousands of North Dakota images, royalty-free, to use however they wish. This tool can also be leveraged by nonprofits.

“The cross-agency team members who worked together to initiate, develop and deploy this cloud-based tool are leading the state’s approach to a more unified and holistic digital presence,” said North Dakota Chief Reinvention Officer Kevin Parker. “Our team has a wealth of ideas for improving service delivery, and this specific example alone will save a projected $250,000 over the next five years.”

 

5 Confessions of a DAM Vendor – Fantastic Article

With all apologies to Crocodile Dundee, now this is an article!

No three-light-paragraphs of fluff, but a rich, full-featured essay on how your salesperson is probably shining you on.

Written by Kevin Groome, Founder of CampaignDrive by Pica9, this fantastic article reviews 5 critical sales issues salespeople face when trying to get you to buy their product, with rich, in-depth analysis of the problems you will face post-purchase, in in-dept subheadings:

  • Confession #1: DAM is not “user-friendly.”
  • Confession #2: User Adoption is usually not well defined in DAM, and even less often properly measured.
  • Confession #3: Most claims of performance in DAM are based on insufficient data.
  • Confession #4: DAM integrations are not always “plug and play.”
  • Confession #5: Our DAM isn’t the single source of truth.

Very refreshing to see such an honest and detailed work about some uncomfortable truths you’ll face when deciding upon and implementing a DAM. Required reading for your research!